To the dismay of the blue checks, Elon Musk names ex-NBCUniversal exec new Twitter CEO
Elon Musk announced Linda Yaccarino would become the new CEO of Twitter, a move some Twitter Blue users have a problem with
Aux News Elon Musk
Someone must’ve spotted white smoke over Twitter HQ, because we have a new Twitter CEO. Linda Yaccarino, former global advertising chair at NBCUniversal, is set to ascend to the top of the bird app’s food chain. Chief Twit Elon Musk is finally fulfilling his promise and “will transition to being exec chair & CTO, overseeing product, software & sysops” so it’s safe to say that he’ll still have a hand on the reins, but he now has someone conveniently on hand if anybody needs to be pushed off a glass cliff.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk tweeted on Friday. “@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
The blue check brigade, which now consists of folks who fell for Musk’s scheme to trade $8 for some dubious extra features and an even more dubious sense of superiority, does not seem to be thrilled with this decision. Upon discovering (re: a tweet from user Pat Webb) that Yaccarino is Executive Chair for the World Economic Forum, Twitter Blue users deemed the hire “disappointing” and a “disaster.” In a poll with over 23,000 votes, 73.8% voted that they do not approve of Musk’s choice for CEO. Multiple respondents said they’d cancel their Twitter Blue subscriptions over the hire. “This can’t be true—surely not her, he would have vetted her completely,” lamented user @BigMouth_Baby. “Looks like Elon is controlled opposition…” wrote user Sandile S Ngweny.
The opposition is apparently “social justice warriors” and the “woke,” a member of “corporate mainstream NBC” and the “global elite.” These are all online conservative talking points if not outright Q-Anon territory, which is, in fairness, the user base that Musk has been actively courting of late. (For what it’s worth, Yaccarino is a Donald Trump appointee who follows a number of ultra-conservative figures on her own Twitter account.)
Twitter has essentially been in freefall in the months since Musk took over, so one presumes the advertising expertise Yaccarino brings to the table is needed. Alienating Musk’s most dedicated audience in the process, however, makes the enterprise seem all the more precarious. As much as Twitter clearly needs an adult in the room, it’s telling that he’s chosen a woman to be the face of a company in crisis. He’ll still have lots of executive power, but now with the added bonus of being able to direct blame to someone else should things (continue to) go wrong. They say the mark of a good compromise is when no one’s happy—and well, no one can really say they’re happy with Twitter these days, can they?
18 Comments
I beat you to this news:https://www.avclub.com/1850432476
The Blue Checks have already launched a conspiracy theory that she’s Jewish… what a surprise!
I go to temple with the Yaccarinos.
Oh, she’s a “Globalist” (code for “Jew”)…and also a “Nazi.”Just like George Soros!
GET THOSE COMMIE-NAZIS!
It doesn’t matter, at least in terms of fixing what actually ails Twitter. Musk still has final say, and he’s not going to stop making the same kinds of terrible decisions that he’s made since walking through the door with that goddamned sink.
It’s honestly been helpful for me. I developed a fairly pernicious Twitter habit over COVID, and was having trouble kicking it. Musk’s general mishandling of the platform, and, specifically, removing protections for trans users from the TOS, finally made the decision to log off much easier.
I, for one, support Andrea Martin as the new CEO of twitter.
Fucking dumb snowflakes believe that paying $8/month entitles them to a seat in the board of directors. I even saw a few calling her a “Nazi.”
Well that sums it all up. Musk appoints a Trump appointee who follows and likes multiple far right personalities and thus isn’t too different from Musks beliefs, but because she’s a woman the bigots hate her intensely. I couldn’t think of a better example of how insane these people are.
Perfect example of the Glass Cliff.
https://en.wikipedia.org/wiki/Glass_cliff
While I’m sure the trend exists, isn’t there some selection bias to account for? In other words, aren’t there simply going to be more leadership replacements during time of crisis, which skews the data? CEOs don’t generally get replaced when they company is doing well, they get changed when the stock price gets shaky.
lol The Right eats its own.
Every day in every way my decision to quit twitter and delete my account gets more satisfying.
Can someone please buy him a comb. His side part and swoosh are so ugly. All the money in the world yet he’s gotta be like that.
like… is the point that he wants his head to look like a perfect square? I don’t understand it. What is his hair?
Can we stop licking Musk’s asshole and start making fun of him, the guys head is a fucking square. How many layers of delusion does he exist within to think Grimes likes him for more than his money?
“Alienating Musk’s most dedicated audience in the process, however, makes the enterprise seem all the more precarious.”No, they never should have been unbanned in the first place, this is just an attempt to undo some of the damage he himself did.