Friends, This Is Us, and more welcome Kelly Clarkson to NBC with her hit, "Since You've Been Gone"
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It’s not everyday that you run into a heavily coordinated Twitter marketing campaign that doesn’t elicit a groan from the depths of your soul, so when you stumble upon a half-decent effort, it’s deserving of a little attention. NBC pulled off an impressive welcome for daytime television’s newest face, Kelly Clarkson, with a round of Twitter karaoke. The occasion naturally called for one song: Clarkson’s mega hit, “Since You’ve Been Gone.” It was quite a collaborative effort and, like most conversations concerning NBC, it started off with some familiar Friends.
And before long, the rest of network’s alumni followed their lead and took turns at the “mic.”
The song continues with the help of Blindspot, The Blacklist, 30 Rock, and more from the network lot. Even if it requires little more than logging in, it was cool to see some old favorites like Parks & Rec and Parenthood dust off their social media passwords to welcome the newcomer. We imagine the sing-a-long doubled as a gentle reminder for the masses to check out some of their new properties, like Songland and A Little Late With Lilly Singh. Again, marketing’s gonna market, but at least this one was a fun trip down memory lane.
This was kind of reminiscent of NBC’s past efforts, like the network’s major Super Bowl commercial from seven years ago, “Brotherhood Of Man,” which you can check out below. Though, last time they remembered to invite Smash and Community. (This time around, they left some of their more polarizing figures at home.)
9 Comments
My favorite part of the adverts for this daytime show where an untrained person with name recognition interviews other celebrities is when she is singing into an invisible mic and points it at the audience like a complete dork. At least she might stop being in the spotlight one day out of the year to complain about being rich or some other celebrity complaint concerning the life she won a contest to have.
Hot take, dude
If all you’ve got to engage in culture with is the phrase “hot take” and memes from the Bush Administration, then consider pulling a DnR the next time there’s a power outage in the nursing home, because there’s not enough room on the internet for relics with nothing to say.
It’s not everyday that you run into a heavily coordinated Twitter marketing campaign that doesn’t elicit a groan from the depths of your soul, so when you stumble upon a half-decent effort, it’s deserving of a little attention.No it’s not.
I’d never seen that Super Bowl commercial before and was quite digging it until the 3 minute mark. A trigger warning would have helped.
And you just know that one second is all the usable footage they were able to get out of him.
Weeelllll, I don’t think we’d see Trump or Lauer on this sorta thing anymore either…
It was funny to watch the video and think “oh, I bet they wish we’d forget they worked with some of these people”