JoJo Siwa and Nickelodeon shocked to find their kids' game JoJo's Juice contains "inappropriate content"

Aux Features JoJo Siwa
JoJo Siwa and Nickelodeon shocked to find their kids' game JoJo's Juice contains "inappropriate content"
JoJo Siwa performs in 2019. Photo: Michael Tullberg

Look, JoJo Siwa has a lot going on. In between her dancing, singing, acting, Masked Singer stint, and social media influencing, she does not have time to make sure to quality check everything with her bedazzled face on it. We give it to the enthusiastic 17-year-old for being way more productive (and rich) than we will probably ever be—but she should probably hire someone (or someone different) to actually look at the things she’s licensed her image to appear on.

“Over the weekend, it has been brought to my attention by my fans and
followers on TikTok that my name and my image have been used to promote
this board game that has some really inappropriate content,” Siwa, who first rose to fame on Dance Moms, said in a video posted on her Instagram and Tik Tok accounts Monday evening.
“Now when companies make these games, they don’t run every aspect by me,
so I had no idea of the types of questions that were on these playing
cards.”

The game in question is a Nickelodeon-branded offering called JoJo’s Juice, named for a popular segment from Siwa’s social media channels in which she answered fan questions (and, for some reason, pour a bottle of juice over her head). The game advertises itself as being for ages “6+” but contains cards asking players to answer questions like “Have you ever walked in on someone naked or had someone walk in on you?” and “Have you ever been arrested?” and even the ones that a 6-year-old may have an answer to—like “Have you ever stolen from a store?” and “Who in this room would you most like to date?”—they probably shouldn’t be asked to answer.

“When I first saw this, I was really, really,
really upset at how gross these questions were, and so I brought it to
Nickelodeon’s attention immediately,” Siwa continued in her video. “And
since then, they have been working to get this game stopped being made
and also pulled from all shelves wherever it’s being sold…. I hope you all know that I would’ve never ever
ever approved or agreed to be associated with this game if I would’ve
seen these cards before they started selling it.”

Nickelodeon and Spin Master, who manufactured JoJo’s Juice, released a statement to Insider on Monday, stating that the game is no longer being manufactured: “We respect and value the relationship JoJo Siwa
has with her fans and take the concerns raised regarding the game JoJo’s Juice very seriously…. We have requested that retailers pull any
remaining product from their shelves.”

55 Comments

  • erikveland-av says:

    “Have you ever been arrested?” Is that really so inappropriate to ask a 6 year old American?

  • arcanumv-av says:

    They probably did show her or her rep the cards, but they taped money over the questionable ones and that distracted everyone.

  • coolmanguy-av says:

    Her branded shit is plastered all over walmart and target and I have no fucking clue what this shit is about. Obviously it’s not my demo, but whoever is in charge of licensing for her is clearly just saying yes and forwarding a check

    • frankwalkerbarr-av says:

      [Krusty burns himself on a Krusty-shaped clock that he is getting royalities from]
      Businessman: “I should’ve warned you that clock gets incredibly hot if you leave it plugged in!”Krusty “That’s okay.”

    • joeinthebox66-av says:

      I think it’s more of a testament to Nickelodeon’s marketing and licensing departments. Your child might like 1 or 2 things on there, but damned if they won’t sell you on EVERYTHING they offer to go along with it.

    • weirdstalkersareweird-av says:

      “Blonde tween, fuckin’ HAVE IT!”

    • Vandelay-av says:

      A search of her name on Walmart.com produces over 1000 results.

    • noisetanknick-av says:

      I feel the same way about that Ryan’s World kid. I see just scads of merch at department stores with this rictus grinned-grade schooler giving a thumbs-up on it; toy aisles, arts and crafts, whatever…but it doesn’t seem like anybody’s actually buying it. But the kid(‘s parents) made like a berjillion dollars from YouTube and endorsement deals last year, so I don’t know that actually moving product is all that important.)
      (I mentioned this to my Mom recently, who works in childcare, and she confirmed that kids actually do watch those videos and will fully lock-in and settle down when they put one on.)

  • tobias-lehigh-nagy-av says:

    JoJo Siwa is inappropriate for all ages.

  • lmh325-av says:

    I’m guessing Spin Master had a game ready to go and was like we can just slap Jojo Siwa’s face on this, right? 

    • nilus-av says:

      Bingo.  They probably sell the same question asking game ten different ways with just a different logo on the cards. 

    • libsexdogg-av says:

      Spin Master ran the questions by their team of Spin Doctors, but they simply kept saying to just go ahead, now.

  • martianlaw-av says:

    Some of the questions are actually mind opening:“Have you ever harvested adrenochrome from an infant?”“Does your opinion of people change when they claim the earth isn’t flat?”“Would you SWAT the Bean Dad?”

  • edkedfromavc-av says:

    Those all sound like nothing, not even close to what I was anticipating after seeing “inappropriate content” in the headline.

    • citricola-av says:

      Inappropriate can just be something that doesn’t make sense for the market they are aiming at. I mean, anyone old enough for those questions to make sense has already aged out of her demographic.Appropriate questions for a Jojo Siwa fan would be “What’s your favorite color?” “Where are your toes?” And “Who stole your nose?”

    • fcz2-av says:

      When I read the headline, I thought the inappropriate content in JoJo Juice was gin.  Then my mind went someplace much darker.

  • docprof-av says:

    Jojo Siwa is for sure one of those things I just all the way do not get. Not just that I am way the hell out of her target audience, but I do not at all understand how anyone can like her awful bullshit.

    • operasara-av says:

      I get why kids like her and I get her music and bows selling but I don’t understand why people would want shit with her face all over it.

    • soveryboreddd-av says:

      A lot of little girls are quite annoying so no surprise they would like someone that’s annoying.

    • bsinge50-av says:

      Children have bad taste. Have you seen Blippi? my daughter loves that guy, and he sucks.

      • docprof-av says:

        Ugh, that’s right. Children. Parents, you need to stop more Jojo Siwa’s from happening. I only know her from being on the masked singer, and she seemed to be quite talentless.

  • binder88-av says:

    Not sure who likes this girl; my daughter is 10 years old, and can’t stand her, and none of her friends can stand her either. Most kid stuff I understand-and in a few cases, enjoy-but this shit just baffles me.

  • thegobhoblin-av says:

    “They drove a dump truck full of money up to my house.
    I’m not made of stone!” concluded Jojo.

  • carrercrytharis-av says:

    This must be the work of an enemy Stand!

  • evanwaters-av says:

    Looks like JoJo has been having a Bizarre Adventure.

  • liebkartoffel-av says:

    Who? And, also: why?

  • weedlord420-av says:

    There’s a game with weird questions and somehow Jonathan Frakes isn’t involved?

  • sirslud-av says:

    JoJo: “My bad, I thought the question was ‘Have you ever walked on someone naked or had someone walk on you?’ And I mean, who doesn’t have a Turkish çıplak yürümek masaj once in awhile to take the edge off?”

  • weirdstalkersareweird-av says:

    “How did YOU react when Dan Schneider poured syrup on your feet for the first time?”

  • arcanumv-av says:

    So you’re saying she’s probably going to be really unhappy with my Cards Against JoJo Siwa game?

  • adamtrevorjackson-av says:

    makes me figure this board game is just something off the rack they reskinned. everything is content, baby.

  • destron-combatman-av says:

    “So Joey, have you ever seen a grown man naked?

  • eurythmerrrr-av says:

    Do you now, or have you ever…experienced traction alopecia?

  • thisoneoptimistic-av says:

    Was Dan Snyder in charge of developing this game?

  • batista_thumbs_up-av says:

    *Velveteen Dream has entered the chat*

  • adohatos-av says:

    Anyone else read the headline and recall Michael Jackson and Jesus juice? Then the first question seemed to confirm it but after that they were just weird, not predatory. What kind of game asks kids about being walked in on naked? For an adult it’s a pretty minor thing if unintentional.

  • tygore-av says:

    Apparently in 2019 some makeup sold under her name was found to contain asbestos: https://www.usatoday.com/story/life/allthemoms/2019/06/09/jojo-siwa-claires-makeup-kit-recalled-after-fda-finds-asbestos/1402366001/Clearly she needs to be more choosy with what she slaps her name on. Though given that she’s under 18, I wonder if her parents are actually in control of her brand…

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