Some important context to know right off the top here: Papa Cristo’s is not located on a private tropical island. There are no all-inclusive packages, no glamping, nothing like that. They sell gyros, spanakopita, kebabs, falafel, you get the idea. Do not let the presence of noted Fyre Festival co-founder Ja Rule concern you: We can all but guarantee that you will not get stranded with hundreds of other rich influencers, and the food will be better than two pieces of bread with cheese in the middle.
This isn’t just Ja Rule trying to make a buck. It’s a spot created for a new TBS show, Celebrity Show-Off, in which famous folks make YouTube videos at home and compete to see who can get the most views. (This timeline, it is wild.) Turns out that in addition to helping a local chain get some new customers, it also raised money for No Kid Hungry, which is without question a cool thing to do. And he presumably bought that shirt or had it printed somewhere, so that helps too. And maybe he already owned that green screen but if not then there, he helped a green screen distributor somewhere, as well.
Regardless, it’s a memorable commercial, and one that longtime rival 50 Cent chose to view as a personal victory:
So there’s that.
7 Comments
This isn’t just Ja Rule trying to make a buck. It’s a spot created for a new TBS show, Celebrity Show-Off, in which famous folks make YouTube videos at home and compete to see who can get the most views.So then it is Ja Rule trying to make a buck. Surely you don’t think he did this shit for free. Yes, I am calling you Shirley.
But it’s not JUST Ja Rule trying to make a buck. The charity aspect elevates it beyond a standard endorsement I think.
It’s not fraud. It’s false advertising!
The fact that 50 Cent is gonna come for Ja Rule when he’s at this point in his career is just low blows. Don’t get me wrong, I have no love for Ja but still, really? Right now?Besides, I want to go eat at that place now, and isn’t that the point of good advertising? That commercial is awe inspiring.
I thought you meant this point in 50’s career and was confused. Does 50 Cent have a career of any kind any more? Also, where do we think he ranks in the Top Ten of “former famous musicians who are now better known for making absolute titties of themselves”?
If I had the answers to any of those questions, would that make my statement a moot point?
Sure, the food’s good, but you don’t want to know what you have to do to get a bottle of water there.