Two of the biggest names in media–Warner Bros. and Discovery–are mega-merging and you will never guess the new company’s name, unless you guessed Warner Bros. Discovery, in that case you would be correct.
“We love the new company’s name because it represents the combination of Warner Bros.′ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration,” CEO David Zaslav told the employees from the studio lot in Burbank, California, according to the press release.
Yes, it also is the the name of the two companies side by side.
We have not even discussed the logo itself. For a media conglomerate claiming to be on the cutting edge of well–everything—the logo hearkens to ’90s graphic design. Like the name, it also represents a poorly smashed together rendition of the old Warner Bros. logo and the current Discovery logo.
The new tagline proposed for Warner Bros. Discovery includes the famous line “The stuff that dreams are made of” from the Maltese Falcon, spoken by Humphrey Bogart. It’s a reference to the Warner Bros. film legacy, which we get, but, come on. The “stuff” that dreams are made of? There was no better combination of six words?
It’s only fair to note that this is not the final rendition of the logo, and after a healthy dose of public criticism, hopefully they will return to the digital drawing board.
The new media company is the result of a $43 billion merger between Discovery and WarnerMedia, just three years after AT&T bought Time Warner. We truly cannot wait to have to pay for seven streaming services from the separate wings of one super colossal media company. Thank you media overlords, you are so good at ideas and names and design and stuff!
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with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration,Yes, putting people naked in the wilderness to get infested with parasites and starve for cheap yucks screams ‘integrity’.
Pretty sure that’s why rebelled against England.
They also unleashed Kate and Jon Gosselin onto the world.
And a LOT of child rapists/molesters, especially if you include TLC shows.
Compared to the mermaids, Bigfoot, psychics, ghosts, the fake Shark Week stuff (HAVE YOU NO DECENCY!!!) and a guy supposedly getting eaten by a snake, that kind of does scream integrity.
Putting a lot of strain on both “great” and “job” here. Not that I don’t think the guy’s talented, it’s just that the world already ran thick with Cartman impressions decades ago and I thought we were all well past that.
I mean, “Great Job, Internet” was always intended to be sarcastic, wasn’t it?
Just for clarification, this is NOT replacing the individual Discovery logo or the WB shield logo. You’ll only ever see this logo at the bottom of movie posters, the backs of DVD/Blu-rays, or at the end of the credits.
Basically, all the places you’d have seen the Warner Media logo you’ll now see the Warner Bros. Discovery logo.
It’s like the WordArt of logo design and branding.
Look out, Flying Toasters. There’s a new screensaver in town!
As a name, Warner Bros. Discovery is lazy, but it works. The logo, though, is lazy, full stop.
That is a shitty logo. I know $43 billion is a lot of money, but they didn’t have few dollars left over for that part?
Better than the oversimplified logos we get these days
I mean, it doesn’t really need to be eye-catching. It’s only really going to be used at the bottom of credits.
The phrase “stuff that dreams are made of” is also an obvious reference to The Tempest, but I guess even rudimentary familiarity with Shakespeare isn’t a requirement for culture writers around here…
No. It’s a reference to the Carly Simon song. Only the Carly Simon song. Which is definitely not intentionally referencing both of those other things.
You have a different definition of “obvious” than most people. And why would they even bring up the Tempest line, which is phrased differently and means something very different from the Maltese Falcon line? Are writers required to delve into the entire chain of history of every phrase they mention?
You have a different definition of “obvious” than most people.Most people aren’t paid culture writers with a giant audience. I hold AVC writers to a particular standard.
And why would they even bring up the Tempest line, which is phrased differently and means something very different from the Maltese Falcon line?
Because the Tempest line concerns humanity, which is the artistic bedrock of a movie studio, and cinema is often compared to dreams? Seems like a hugely obvious connection to moi. Particularly when the Maltese Falcon line is about greed driving men to evil acts, which, despite the movie being in the WB catalog, probably isn’t the sentiment they’re aiming to invoke here.
I hold AVC writers to a particular standard.A standard? Are you new here?Seems like a hugely obvious connection to moi.I mean… they’re quoting the most famous line from one of their most famous movies. But you think they should quote a Shakespeare play instead. Okay.
It’s kind of a line from The Tempest, but it’s an actual line from the movie.The logo is obviously from the movie.It’s not an article about references in The Maltese Falcon.
I like the bit where the article about the logo doesn’t include the logo.
Someone needs to throw every executive involved in this merger into a volcano
Trying to determine if Warner Bros. Discovery or Gutfeld! are the best logos of the year.
The people telling Gutfeld! he’s funny are also the people telling him his make-up looks good.
“Make it something like ‘Warner Bros Discovery,’ but less lame”“’Warner Bros Discovery’ work for everybody?”(General murmured assent)“Who wants Chinese?”