Meme-food entrepreneur Eminem launches “Mom’s Spaghetti” restaurant
The "Lose Yourself"-inspired restaurant will open in Detroit next week
Aux News Spaghetti
Look: We’re not going to go so far as to declare “there’s vomit on his sweater / mom’s spaghetti” the greatest line in Eminem’s oeuvre; the man’s made a lot of rhymes over the years, many of them about how he wants to be friends with Venom. So it would be reductive to boil the veteran rapper down to that single “Lose Yourself” lyric. That being said, the 8 Mile excerpt is, now, officially the only Eminem bar to have inspired an actual restaurant. (As far as we know; apologies to The Real Slim Shake Shack if that, in fact, exists.)
This is per Fader, which reports that Marshall Mathers is launching Mom’s Spaghetti, an actual, no-fooling spaghetti restaurant that’ll open next week in Detroit. The ad for the restaurant—which does not, we are heartened to note, flinch way from the vomit-based lyricism of its inspiration—promises that customers will be able to get spaghetti, meat balls, spaghetti sandwiches, and…Well, that’s it. It’s a spaghetti store, what were you expecting?
As Fader notes, this isn’t actually the first time Eminem has floated this concept; he launched pop-up versions of the store back in 2017, in the lead-up to his album Revival. He also reportedly sent containers of “Mom’s Spaghetti” to Detroit hospital workers last April, which is genuinely very sweet.
Fans who call the phone number listed in the commercial get a pre-recorded message, touting the restaurant’s grand opening, menu, and location at 2131 Woodward Avenue, starting on September 29. Also: A pop-up merch store, “The Trailer,” will be running above the restaurant, “for the Stans.” All of which suggests a big promotional push for something, although we haven’t gotten much in the way of other indications that a follow-up to last year’s Music To Be Murdered By is in the works.
31 Comments
The over-under on this is officially Flava Flav’s fried chicken restaurant, which made it 90 days.
On the one hand, this is not in a small town in Iowa. On the other hand, Flav actually went to culinary school.
On one hand, I refuse to believe he graduated. On the other hand, OH SHIT that’s what the clock obsession was all about! Bake at 450 for 20 minutes!
That video looks more like guerilla marketing for the next season of Detroiters.
The concept is very Nathan For You. The ad is very Detroiters.
Mom’s Spaghetti: Vomit some up Today (already)!
It only works if you get a free sweater with every meal.
Maybe I was wrong. Maybe we’re not living in the darkest timeline. Maybe it’s just the dumbest timeline.
As we used to say ‘round here, pre-Kinja: It can be two things…
Pretty rough day for Italians, eh?
Hi! My name isWhat? My name isWho? My name is*scratchy scratchy*Debbie and I’ll be your server tonight, can I start you with some drinks?
Now we need a “Seymour’s Steamed Hams” food truck.
I live in Albany, do not steal my idea.
Well, since Disney owns the IP, I would expect a few calls and probably a cease and desist letter in the next 20 minutes.
I may drive over from Utica to experience such a completely alien and unfamiliar cuisine.
Our Partially Gelatinated Non-Dairy Gum-Based Beverage machine is never broken.
I’d better visit before it gets turned into an IRS Burger.
This is such a gross idea. Is it going to be twice-baked spaghetti?
beyond that… from the Fader article: “The latest iteration of Mom’s Spaghetti will boast take-out spaghetti with and without noodles as well as a spaghetti sandwich.”The fuck is take out spaghetti WITHOUT noodles?
Can’t wait for Fred Durst’s “You Can Take That Cookie Bakery”
It’s too bad that calling your asshole your “yeah” never caught on.
Beastie Boys Coffee Shop Special: A cup of sugar with coffee and cream.Suzanne Vega open’s her own Tom’s Diner: Where they fill the coffee halfway when customers come in on a rainy day. LFO opens up a Chinese restaurant where the food makes you sick, and all of the female employees have to wear Abercrombie and Fitch.
Sorry but I need an endorsement from Mekhi Pfifer before I go.
But there’s no Mekhi Pfifer.
I admire the commitment to the bit.
Who wouldn’t want to eat at a restaurant that makes you think of vomit?
Do people really go out for spaghetti? It’s one of the easiest, most inexpensive meals to shop and prepare. I’m certain if I ordered in a restaurant I’d hate the noodles because I’m annoyingly picky about that. Did Mom just empty a can of Chef Boyardee into a saucepan?
The name makes me think of the dreaded bachelor spaghetti. I’m talking about noodles, ketchup, and sliced up hot dogs.
That’s disgusting. Even as a bachelor with no culinary skills at all I could manage to get noodles, jarred sauce and frozen meatballs heated up and mixed together. I did run into problems because I tried to cook everything on the highest setting back then. Because it would save time. Eventually I learned that ruined food and hard to clean pans aren’t worth saving a few minutes at best.
Spaghetti Donuts? Or is that just a Brooklyn thing?
Sounds like this could work. If they expected a dine-in crowd, they’d be doomed to failure — and a quick failure at that. Selling (hopefully cheap) take-out boxes of dirty spaghetti to drunk crowds though? Actually a pretty good idea!I mean, it works for pad thai, and that’s basically ketchup noodles. Doesn’t need to be fancy, just taste good when you’re wasted.
“there’s vomit on his sweater ALREADY/ mom’s spaghetti”You are spitting no rhymes.