Everyone at the ‌box office had a Smile. Well, everyone except for the Bros

Tired of Bros asking them to Smile, moviegoers opted to skip Billy Eichner’s groundbreaking comedy

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Everyone at the ‌box office had a Smile. Well, everyone except for the Bros
Smile Screenshot: Paramount Pictures

What’s better than a good, old-fashioned smile? Whether it’s a grin, a smirk, from ear to ear, or through the teeth, there are few things more rewarding than elongating the mouth horizontally, curving the edges of the lips upward, and showing off those pearly whites. And, finally, a movie based on one of the most beloved and influential facial contortions is at the top of the box office. Face fans everywhere, rejoice.

Smile was top of the box office this week with $22 million. Paramount’s latest horror movie about a grin that makes you dead left critics happy and audiences clamoring to find out why everyone had that dumb look on their face. Paramount sticking that trailer before every theatrically released movie for the last six months paid off. But that’s not a foolproof plan as the rest of the box office proves.

Not everyone was smiling this weekend, especially the bros of Bros. Billy Eichner’s well-reviewed, historically significant rom-com pulled in an underwhelming $4.8 million, landing with a thud at No. 4. It’s another grim reminder that despite America’s enthusiasm for smiling, they still aren’t interested in seeing theatrically released comedies. After all, it is easier to stare blankly at TikTok while playing Office reruns in the background than to share a laugh with strangers. Maybe reminding audiences that this movie is funny in addition to historic would’ve been a worthwhile marketing exercise.

Bros | Official Trailer [HD]

People were much more willing to see a movie with much worse word-of-mouth—although word-of-mouth was in much greater abundance. Don’t Worry, Darling brought in another $7.3 million this weekend, with audiences hungry for the season finale of whatever the hell happened on that press tour. Still, with reviews ranging from “it’s terrible” to “it’s fine,” one has to see what all the fuss is about. Meanwhile, The Woman King continues to chop its way to a healthy box office return. The Viola Davis action epic earned an additional $7 million, bringing its worldwide box office to $50 million.

Rounding out the top five is a little movie about blue cat people from 2009 that had absolutely no cultural impact. Sorry, haters, Avatar brought in another $4.6 million this weekend, making it, once again, the highest-grossing film ever at the worldwide box office. That should give James Cameron another reason to smile.

Elsewhere in the top 10: the Indian epic ‌Ponniyin Selvan: I grossed $4.1 million, and Barbarian continued to lure people into the basement to the tune of $2.8 million. Brad Pitt’s elaborate plan to distract people from those abuse allegations and that lawsuit over the shoddy homes his company built after Katrina, Bullet Train, saw audiences shrugging their way into theaters. DC League Of Super Pets enticed more families without air conditioning for another round of Kevin Hart yelling at The Rock. Finally, the box office story of the year, Top Gun: Maverick—and its beautiful Lockheed-Martin killing machines—carpet bombed its way to another cool $1.2 million. Top Gun’s domestic total now sits at $713 million, which would be a staggering figure in this list, had James Cameron not decided to re-release Avatar. Sorry, Tom. It’s still very impressive.

Here’s the top 10 in list form:

1) Smile

2) Don’t Worry, Darling

3) The Woman King

4) Bros

5) Avatar

6) ‌Ponniyin Selvan: I

7) Barbarian

8) Bullet Train

9) DC League Of Super Pets

10) Top Gun: Maverick

[via The Numbers]

92 Comments

  • weedlord420-av says:

    Paramount sticking that trailer before every theatrically released movie
    for the last six months paid off. But that’s not a foolproof plan as
    the rest of the box office proves.

    Wait, did they do that for Bros? I guess I need to go to the movies more because I don’t recall seeing a single ad for it anywhere before a few weeks ago. The first ad I saw popped up before a Youtube video.

    • actionactioncut-av says:

      They did that for Smile.

      • weedlord420-av says:

        I misunderstood the wording. I took that sentence to mean that they did the same with Bros and it did not experience the same success, ergo the “not a foolproof plan”.  Oh well, that’s on me!

    • captainbubb-av says:

      As the other person said, that sentence was about Smile, but I did see the trailer for Bros multiple times in theaters. The ad campaign for Smile was relentless though, I wanted to not go see it out of spite but then it got pretty decent reviews.

  • optramark15-av says:

    I don’t think I ever saw a trailer for Smile—I’m positive I never did—but I think the first trailer I ever saw for Bros was in…I want to say 2015, and since then, it feels like there have been a pretty high number of ads in print, on the radio, on TV, featurettes in theaters, theatrical trailers, you name it (and, since you brought it up, about 90% of those were probably focused on its “historical significance”, to borrow a term). I never heard of Smile until I started seeing ads…well, on this site, about a week ago. Maybe it was indecipherable snark/sarcasm/whatever? I dunno. Man, I’m tired of yelling at these clouds.

    • ruefulcountenance-av says:

      I’m the opposite, I’ve seen lots of trailers for Smile recently but I’d never have heard of Bros if not for this site. That said, I’m in the UK and I’m not sure if Bros is getting a cinema release here.

      • lucasjustlucas-av says:

        I’ve seen trailers for both Smile and Bros in equal measure at the cinema so I’m pretty sure it’s getting a theatrical release in the UK. That said, Odeon cinemas make a point of telling you that their trailers are tailored to the feature you’re about to see, so that may have something to do with it if you’re an Odeon/AMC patron.

        • ruefulcountenance-av says:

          Cineworld is my cinema of choice for the more blockbuster-y stuff, they say their trailers are specially chosen but then clarify that they mean that they’re just certificate-appropriate.It’s weird, I’ve plenty of films recently where a Bros trailer wouldn’t be out of place but I’m yet to see one. Unless Cineworld don’t have it for distribution?

    • teageegeepea-av says:

      Maybe youtube has me pegged as more of a horror fan than you, because I’d been seeing lots of ads for it. I also saw ads for it during previews on my most recent theater outings (which were also for horror movies).

    • marshalgrover-av says:

      I’ve seen posters for Smile around Manhattan and maybe *a* trailer for Bros.

    • yellowfoot-av says:

      This is incomprehensible nonsense. You first saw the trailer for a movie four years before it was even announced? This isn’t even a holdover from before the pandemic; the first trailer didn’t actually debut until a few months ago. It’s not like The King’s Man, which genuinely ran trailers for at least two years because of delays. The Smile teaser trailer was out for longer, and definitely got a lot more play. Like the article says, it was played in front of every Paramount movie, including my showing of Sonic the Hedgehog 2, which is not exactly a tonal match. I’ve seen nearly a hundred movies in theaters this year, and maybe saw the the Bros trailer three times, versus almost two dozen Smile trailers (The teaser was only 30 seconds and fit very easily into most showings, and not just horror ones). Unless you live next door to Billy Eichner, you’re very confused about several things here.

      • actionactioncut-av says:

        Yeah, I’ve yet to see a Bros trailer, and I feel like I only learned Billy Eichner was in it about 2 weeks ago. I’ve been seeing Smile trailers for ages, though.

  • tryinganewthingcuz-av says:

    I’m very surprised this article didn’t complain that bigoted people don’t want to see a gay romantic comedy. I mean, I appreciate the plain serious discussion about the subject. But…. there’s certainly going to be a more limited audience for a gay-themed filmed like Bros, no matter how progressive someone may be. I personally don’t even want to go see straight romantic comedies.

    • necgray-av says:

      There’s no need to talk about those particular dipshits because unfortunately the broader genre issue is more at play. Theatrical comedies are in a major slump.

      • teageegeepea-av says:

        Crazy Rich Asians made a lot of money as a romcom, but if I look up the comedies with the biggest box office for every year, the most recent ones are dominated by family-friendly animated ones & Chinese movies I’m unfamiliar with.

      • lugnuts22-av says:

        And just who are the “particular dipshits” that you refer to? Straight people with aren’t interested in queer entertainments? Why does that make us dipshits? What happened to acceptance and tolerance of others? I won’t call someone else a rude name or categorize them rudely if they aren’t into the entertainments that I’m into. And not for nothin’ but I’ll watch almost anything comedic as long as it’s well-written and performed. The previews I saw for Bros depict it as Will and Grace-level at best and sub-par from that at worst. That’s not bigotry, that’s an honest assessment of what’s being touted as a “historically significant” movie. Anybody can make a bad movie no matter your race or sex or persuasion.

        • necgray-av says:

          1. If you don’t want to watch a romcom because the leads are gay, you are a dipshit. Simple as that. I’m perfectly okay name calling a hateful homophobic asshole.2. Cool. It’s getting a ton of great reviews but because your brain is hardwired to associate “gay comedy” with “Will & Grace” it looks “sub-par”. That sounds like a YOU problem, not a problem with the movie.3. “honest assessment” HAHAHAHAHAHAHAHA

          • galvatronguy-av says:

            I just like how the “what happened to tolerance?!” gets used now when people are trying form an argument in favor of bigotry, it’s basically a given nowadays. “Why aren’t people more tolerant of my regressive, harmful viewpoints?!”

          • necgray-av says:

            It’s the joke “So much for the tolerant left!”

        • bassmanstarman-av says:

          America (and Canada) in a nutshell. You don’t like a release of film, tv or music you must be racist, homophobic, a bigot etc….

      • maulkeating-av says:

        Don’t worry! The next Marvel movie is gonna have Howard The Duck power-bottoming Dr. Strange and dropping the line “Jeez, you sure know how to to open the portal to my alternate dimension!” and millions of neckbeards will be simultaneously torn between their latent homophobia and telling the normies “YOU DON’T NEED ROM-COMS ANY MORE – MCU’S GOT EVERYTHING!”

      • captainbubb-av says:

        Yes, comedies aren’t a huge draw for moviegoers right now, but I think a major problem people are overlooking is the timing. It’s the first weekend of October, it makes sense that a romcom without any major stars is going to lose against a horror movie that has been advertised relentlessly. Rather than “people don’t want to see romcoms/gay romcoms in theaters,” it’s also people don’t want to see them during spooky season. Hell, I’m a queer person who wants to support (I’ll probably get to it eventually) but my love for horror is stronger. Bros seems more like a spring/summer movie to me—February or June might’ve been better choices.

        • yellowfoot-av says:

          I get how timing can be right for certain movies, like October for horror movies and February for romance movies. But I don’t really understand how timing can be wrong, exactly. Horror movies come out all year long, even the more specific Halloweeny type horror (as opposed to something like Nope). It doesn’t seem like lots of people would be disinclined to see a movie out of season, because that’s sort of a nebulous idea to commit to.
          Still, I wonder if this might not have gotten a little extra boost if they’d at least delayed it to Thanksgiving or early December. A good chunk of the movie is during the holidays, and they could have easily have marketed it to appeal more to the schmaltzy wintry aspects.

          • captainbubb-av says:

            I largely agree with you. I don’t think are any hard rules and that romance movies should only be released in February or something, but the fact that it’s October and Bros had competition from a new horror movie should be considered in discussions about why it didn’t do great at the box office and what that means. And I was speaking from my personal experience of being interested in both and choosing horror. It’s a bummer because studio execs will probably blame it on the content of the film rather than their own poor planning/marketing. I do see the timing noted in Variety’s box office analysis and another piece they did listing possible reasons why it flopped, so at least some industry people are thinking about that aspect.Also, I didn’t know the movie takes place partly over the holidays but that’s a good point too. When I was writing my earlier comment I was also thinking pushing it back a month could’ve helped—any month other than October probably would’ve been better—but to your point, I didn’t remember it looking wintry in the trailer.

        • necgray-av says:

          Super fair. I am not good with the marketing stuff, it goes over my head, but you have a very good point. Fun, breezy material is probably not what people want in October.

    • cinecraf-av says:

      I wonder if it’s this, or antipathy toward Billy Eichner.  I’ll admit, that was my main hurdle.  I just was not interested in seeing a movie with him as the lead. 

      • crocodilegandhi-av says:

        Yeah, I don’t think this is a matter of people not wanting to see comedies in a theater (Jackass was a box office hit a few months back, so clearly the audience is still there). People just don’t want to sit through two hours of Billy Eichner.

      • apostkinjapocalypticwasteland-av says:
      • JohnCon-av says:

        Same, and I like Billy Eichner. After ten years homo-ing around NYC, the idea of watching two handsome, Hells Kitchen-y white gays fall in love holds less than zero appeal.

      • necgray-av says:

        I like him but I do wonder if he’s done himself a disservice with his more yell-y persona.

        • tedturneroverdrive-av says:

          He’s been noticeably quieter on the press tour for Bros, and his character in the film isn’t yell-y, but I think that’s how most of America sees him now.

    • jomahuan-av says:

      was it expected to be a high grossing movie? a gay rom-com in october? i mean, maybe if it was february…
      i can see it doing as well as other glbt rom-coms; fairly decently for however long it stays in the cinema, and then fantastically on a streaming platform.

      • yellowfoot-av says:

        I think expectations were probably a bit higher. If it had made $10 million this weekend, it would probably be considered a success, but a lot of films are still underperforming these days. West Side Story made about half what it was expected in its opening weekend. Marry Me, a rom-com coasting on a lot more star power than this one opened to $8 million. Despite the Top Mans and Spider-Guns of the industry, almost every movie to come out since the pandemic has and continues to perform way worse than they would have four years ago. If this movie came out in 2018, it would have made $25 million, and aside from making its budget back, it would still have been perceived as a bit of a flop.
        Most people have just decided that these types of movies aren’t any better in theaters than they are at home, or at least not at the current price point of theaters. There’s some value in seeing a new horror movie before someone spoils it, but there’s no question about the ending of a romcom.

    • menage-av says:

      I wouldn’t particular care for a gay comedy when going out with the GF, but somehow that automatically makes me peoples bigots cause they’ve got 100 other options.

    • lostmyburneragain2-av says:

      I mean the marketing surrounding Bros suggesting it was HISTORIC because funny gays had never before appeared on screen made it seem as fun as eating steamed vegetables

  • notoriousblackout-av says:

    “It’s another grim reminder that despite America’s enthusiasm for smiling, they still aren’t interested in seeing theatrically released comedies.” No, general audiences aren’t interested in seeing comedies about gay dudes. Sorry if that’s politically incorrect or if it makes me a pig to say, but it’s absolutely the truth. Anybody who was expecting “Bros” to be a box office hit were fooling themselves.

  • necgray-av says:

    I will enthusiastically watch Bros when it comes to streaming. Comedy is a tough sell for me in a theater. TBH, *most* movies are a tough sell theatrically to me these days.

    • hulk6785-av says:

      Yeah, if I’m gonna go out and pay to see a movie, I want a spectacle, something that will look great on a movie screen.  If I was forced to go see either Bros or Top Gun: Maverick in a theater, I would choose Top Gun.

    • actionactioncut-av says:

      Comedy is a tough sell for me in a theater.See, I feel like the audience helps with comedies for me as I’ll be more inclined to laugh if other people are laughing. I feel similarly about horror films.

      • necgray-av says:

        I can see that.And I should be clearer. If it’s a comedy with some visual splendor or a specific directorial aesthetic, like a Wes Anderson or Taika Waititi, I might go. Bros looks funny but talky and a little workmanlike in the direction.

      • captainbubb-av says:

        I like the shared experience aspect too of watching in theaters, but I enjoy it more for horror than comedies. I remember seeing Hereditary in a full theater and everyone gasping and then nervously laughing after sudden scares, and the slow build of tittering in the scene where someone is lurking in the background in the dark for a while made it more fun. I suppose it helps make the scariness more tolerable and exciting than overwhelmingly stressful. An audience for a comedy can add to the experience too, but it just doesn’t feel as necessary for me.

        • necgray-av says:

          I only had one bad audience at Hereditary, and even then it wasn’t *bad*, it was just some idiot teenager doing the tongue cluck thing that she does and doing it during quiet moments. I didn’t love that he was doing it, but I get that it’s a way to break the tension of that very tense film.

      • kleptrep-av says:

        See “Johnny English Reborn” and “See How They Run” those movies were enjoyed more because the audience laughed at every beat.

    • characteractressmargomartindale-av says:

      I agree, people are so rude anymore and it has to be a special movie for me to bother going to the theater. The review says, “After all, it is easier to stare blankly at TikTok while playing Office reruns in the background than to share a laugh with strangers.” – this isn’t really fair, just some movies would be fine to me to watch in the comfort of my own home.

      • necgray-av says:

        This is how I feel specifically about horror movies. I don’t like being disappointed by a horror movie but even WORSE is when I like one and can hear people snarking after. I absolutely loved The Blair Witch Project and saw it several times in the theater. At least half of those experiences were spoiled a bit by people bitching on the way out of the theater.

        • milligna000-av says:

          seriously? I can get talking during the movie being annoying as fuck when someone thinks they are witty, but you’re not allowed to complain AFTER the movie?

          • necgray-av says:

            When the fucking credits are still rolling? No. Leave the theater, go to your car, and then vent your spleen.And even then, if all you have to say is “I could’ve done that”? Then don’t complain at all. Because no you fucking couldn’t. Until you prove otherwise. That was really my biggest peeve about that Blair Witch experience. Which was similar to my Paranormal Activity experience. Basically any found footage horror results in know-nothing dumbshits whining because they think they can make a movie. And they proclaim this loudly while I try to appreciate the talent that gets credited at the end of the film. Fuck off out of the theater *at least* before you go barfing up your ignorant nonsense. (I mean the general “you”, not you in particular. I know this is a bit rant-y, it’s not aimed in your direction.)

  • cosmicghostrider-av says:

    I really wanna see Bros but the theatre in my town closed permanently during the pandemic. Also as much as I wanna see it succeed, I have next to no interest in seeing any comedies in a theatre these days.

  • cosmicghostrider-av says:

    Also wait…. the Avatar re-release beat Avengers Endgame for highest grossing film of all-time. BAHAHAHAHAHAHAHA. Marvel only rereleased the damn thing cuz it was inches away from dethroning Avatar and Avatar’s just like “nope I’m gonna do the same thing for other reasons and reclaim it” That’s tooooo funny. Accept the defeat Feige.

  • hardscience-av says:

    mispost

  • theblackswordsman-av says:

    I like Billy Eichner, generally; I think he’s funny, I think he does stick up for the trans community and given how we’re treated by a lot of cis gay guys, that’s notable and appreciated. But I’ll be real, I’m waiting for Bros to hit streaming or something. I’m not sure who the intended audience is supposed to be for this, but my *impression* (and I’m happy to have folks who have seen it let me know if I’m off) is that this kinda for het folks who want to feel in the loop and for cis gay guys. I do want to support LGBT content, so I will watch it on streaming later, but I’m just not seeing anything from the previews that makes me want to race out to watch it. I’m not really up for seeing tons of movies in the theater right now anyway, so it’s not like I’m slighting it in favor of going to see other stuff. Smile looks great to me, and I’ll probably wait for streaming, too.

  • voidwhereprohibited-av says:

    as a straight cisgendered male who already dislikes rom-coms, why, oh why, would anyone expect me to go watch Bros?Billy Eichner is hilarious, on youtube, where his sexuality isn’t the foundation of the entire premise.watching the Gays is as lame as watching the actual Bros, you know the meathead ones that yell at sports on TV. If the premise of your Thing is that it’s gay, i’m out, immediately.that does not make me a bigot, merely a disinterested 3rd party.apathy, it’s a thing.

    • kinjacaffeinespider-av says:

      Does someone have a gun to your head?

      • voidwhereprohibited-av says:

        only myself, because people like you get to walk around the world and so many more, well deserving people have died instead of you. but, i’ll get over it and put the figurative handgun down if you pwomise to be nice to me.fucking loser lol

  • voidwhereprohibited-av says:

    nobody asks gay people to show up for their straight shit.complaining that nobody went to see Bros is like whining that death metal isn’t more popular.  it’s niche, it’s never going to be mainstream, and that’s just the way it is.

  • dudebraa-av says:

    Audiences don’t care about boring, old-fashioned vanilla gay guys who identify as the gender listed on their birth certificates. What is this, 1995!? Today’s moviegoers are all about that trans and nonbinary life, yo.

  • actionactioncut-av says:

    Paramount’s latest horror movie about a grin that makes you dead left critics happy and audiences clamoring to find out why everyone had that dumb look on their face. Oh, wait: Smile is actually good? I just assumed it was typical early-October trash.

  • bagman818-av says:

    Rom coms in general aren’t going to make much money these days unless a big star is attached. Billy Eichner’s funny, but only TV famous. Bros would have been a better bet on a streaming service.

    • truthhurts2023-av says:

      Or with actual stars in the cast. I know it’s all about “Look, our cast is entirely LGBTQ+”, but the reality is it should have been 2 huge straight stars in the main roles.

  • unfilt3red-av says:

    A healthy box office return for the Woman King? This was its 3rd weekend and only now made back the base budget. With the advertising included, it needs to clear between 100 and a 125 million to break even and it doesn’t seem like there is any enthusiasm for the film outside of the US. So it still has a major uphill battle just to break even…

    • cariocalondoner-av says:

      and it doesn’t seem like there is any enthusiasm for the film outside of the US‘Scuse me? says who? It’s yet to be released here in the UK or in most of mainland Europe, so maybe slow your roll, there(Edit: just looked, the only European country it’s opened wide in is France – just this past weekend, and it is on track to debut at number 2 behind Smile which also just opened. How’s that for ‘enthusiasm’?)

    • radarskiy-av says:

      “This was its 3rd weekend and only now made back the base budget.”Movie that earn out roll off at about 40-60% per week. 3 weeks to make back the shooting budget is 55%, so that’s doing pretty good. It will earn out.

  • unfilt3red-av says:

    A healthy box office return for the Woman King? This was its 3rd weekend and only now made back the base budget. With the advertising included, it needs to clear between 100 and a 125 million to break even and it doesn’t seem like there is any enthusiasm for the film outside of the US. So it still has a major uphill battle just to break even…

  • cariocalondoner-av says:

    The bit that isn’t being said out loud is that – for many people – Billy Eichner is a truly horrendous choice as a lead in a rom com. I’d wager only a minority of the movie-going public know who he is, and only a minority of that minority would willingly shell out money to sit down in a dark room for a couple of hours to hear him speak and see him act (for many, like me, that prospect sounds like sheer torture, even if he ends up being nothing like his Billy on the Street persona). I was trying to think of who would have been a better choice opposite Luke Macfarlane and I stumbled upon one answer – Wentworth Miller! They (allegedly) used to date so chances are they’d have on-screen chemistry. And even though Wentworth hasn’t been on anybody’s screen in over a decade, I reckon he’d be a better box office draw – especially with female audiences who *are* always going to be the primary rom-com audience, regardless of who the leads are.

    • leobot-av says:

      Yeah, I’ve got to be honest, he spent so much time cultivating that kind of screechy Billy persona that I have zero interest in seeing him as a rom-com lead. And I even kind of liked his performance in American Horror Story, so I’ve not been COMPLETELY annoyed by every single thing I’ve seen him in.

      • cariocalondoner-av says:

        I saw him in Friends from College. That show was – not good. It felt to me like an alternate-universe Happy Endings with more money and less humour thrown at it. 6 friends, 3 guys and 3 girls, with Keegan-Michael Key in the Damon Wayans Jr role (as the token lanky, Black dude). And Fred Savage in the Adam Pally role (as the token gay dude) – and they got extra lazy and had this gay character also be Jewish and also be called Max, for crying out loud. Only memorable humorous scene I can recall was Fred Savage tap-dancing like crazy while high on coke. Anyway, Billy Eichner was “boyfriend of the gay one in the circle of 6 friends”. So I guess you could say he was in the James Wolk role – and he was, not great, Bob!! The scenes with him repeatedly took me out of the show as I’d be conscious that I was watching an actor recite lines.I mentioned Wentworth Miller before – another choice that would have made more sense in terms of audience appeal: Matt Bomer. They’ve both been leads in hit TV shows. Box office returns may have been better served if Eichner had stayed behind the scenes as creator /producer /writer/ whatever other role he had in this.

      • cariocalondoner-av says:

        he spent so much time cultivating that kind of screechy Billy persona that I have zero interest in seeing him as a rom-com lead.Oh, funny you say screechy persona – I guess an (admittedly somewhat-laboured) analogy is, say there was a rom-com with the late Dustin Diamond that bombed, and as a result you had some people inferring: “Well, I guess this proves it, a rom-com starring one of the Saved by the Bell cast is just not going to appeal to many moviegoers…” I’d also be like “Hold up, that may or may not be true but we can’t know for sure based on this particular rom-com”

    • tmw22-av says:

      Just providing anecdotal data that, yes, this straight woman would totally go see a gay rom-com starring Wentworth Miller. (I’m generally so-so on rom-coms generally – depends heavily on the type of humor. Part of the reason I’d go see a Wentworth Miller rom-com is because I don’t see him doing the kind of rom-com that turns on people acting stupid / embarrassing themselves.)

      • cariocalondoner-av says:

        Just providing anecdotal data that, yes, this straight woman would totally go see a gay rom-com starring Wentworth Miller.Now imagine if it were Wentworth Miller and Matt Bomer. Or Cheyenne Jackson. (Luke Macfarlane is likeable but not that well known).I could see that being one of those surprise box-office smashes that confounds analysts, with a heavily female-skewed audience, and repeat viewings …

  • menage-av says:

    Quality wise Bros my be killing it, it’s stil a “niche” topic for a lot of people, what do you really expect. It will probably do better on streaming tbh. But not on heterosexual datenight

  • fancykevin-av says:

    Bros will end up a very important film. It’s tanking, absolute failure will mark a turning point in popular culture and a correction from the Pride-ification of.. everything.

  • kleptrep-av says:

    If Bros is a bomb then I guess that means that that Queer Eye fella will go back to disowning films because Bros is the only thing ever to involve homosexuals or whatever the ridiculous thing he said about not enjoying romcoms unless they had at least one (1) scene of men macking men.

  • Mr-John-av says:

    It’s another grim reminder that despite America’s enthusiasm for smiling, they still aren’t interested in seeing theatrically released comedies.Yes, that’s exactly the reason, and has nothing to do with America being a deeply religious and homophobic country at its core.

    • patrick-is-occasionall-on-point-av says:

      Well, I am neither religious nor homophobic… and there’s no way in hell I’m shelling out 18 bucks to see a romantic comedy in theaters.

  • librarianat-av says:

    Smile was pretty predictable but still rattled me. I don’t know if it’s just that I’m not used to heavy jumpscares after all of these years of strongly-A24ish horror or what but I’m still rattled four days later even though it didn’t do anything particularly unusual.I’m seeing Bros this weekend hopefully. Not usually one for rom-coms but this looks fun and we need more than just the usual straight crap in movies.

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