NFL looking for a bigger sponsor after Pepsi departs the Super Bowl Halftime Show
The NFL is reportedly looking to expand the Halftime Show beyond halftime
Aux News NFL
It’s the end of an era: Pepsi is discontinuing its deal with the NFL for the Super Bowl Halftime Show. The National Football League is reportedly shopping around for a new sponsor for the performance. Coca-Cola, now’s your chance to prove your dominance once and for all!
But seriously folks… according to The Hollywood Reporter, the NFL is interested in striking up a partnership within the music industry or perhaps a streaming service–a platform that could take advantage of the kind of behind-the-scenes bonus content that has populated the backstage documentaries of artists like Katy Perry, Lady Gaga, and soon Jennifer Lopez.
In a statement to the outlet on Tuesday, an NFL spokesperson said, “The Super Bowl Halftime performance has grown to become the most talked about musical event of the year and delivers what advertisers most crave–aggregating a massive live audience. As you would expect, we’ve received an incredible amount of interest from the marketplace and look forward to announcing a new partner.”
THR suggested that the next chapter of the Halftime Show will go “beyond the relatively short amount of time it has between the 2nd and 3rd quarters of the big game.” A source last year told the outlet that the league is seeking to make the performance even “bigger, taking different aspects of it and making it stand way outside of the 12 minutes.”
Pepsi has been the brand behind the show since 2013, and has been credited with taking the annual extravaganza to buzzy new heights. The company will retain a relationship with the NFL, but will focus “marketing efforts on other areas, including a new Gatorade beverage that will be used during NFL games,” per THR. That’s not exactly “Lady Gaga dropping from the top of the stadium” levels of excitement, but good to see Pepsi getting back to its beverage roots!
23 Comments
Oh, good, more halftime show. Just what everybody wanted.
If only we could get four 15 minute quarters. Not four 1 hour quarters sometimes interrupted by football.
The only reason Taylor Swift has never done the Halftime Show is she’s had a long standing sponsorship with Coca Cola. Depending on who the NFL gets as their new sponsor you can fully expect she’ll be the first one up for this new iteration.
And Coca Cola never set her hair on fire.
Just get Apple to throw half a billion or whatever on top of their new Sunday Ticket deal…
Give the people in the stadium what they really want for halftime: broadcast all the commercials on the jumbotron and provide them some way to pee at their seats without waiting in line at the stadium bathroom.
I have it on good authority that if you buy enough of a pricey ticket you get a *premium* catheter and bag. Whereas the Owner Tsars in the fancy box seats have chamberpots and serfs, tongueless of course, so that they may never speak of the atrocities that occur.
That’s a whole other level of “swag bag”
You jest, but there’s a company marketing external catheters and collection bags for sports events. They have models for men and women. You can also get similar setups through a medical supplier.
Give the people in the stadium what they really want:
Don’t charge so much for a fucking beer.
Yes! Free Beer Halftime >>>>>>>>>>>>>> J-Lo
They should just drop the pretense and have Boeing or Halliburton sponsor it.
It is kind of disgusting, well, very disgusting how the NFL capitalizes on the goodwill of military returns and the “exhilaration” of seeing a plane fly over a stadium. Especially since the former are planned months beforehand and the latter are kind of blase once you’ve seen one. Also, for a bunch of alleged military nerds, they’re fine with violating a ton of the US Flag Codes, but are cool with owners blackballing people who kneel during the anthem.
My respect for Joe Buck and Troy Aikman increased ten-fold when they were caught on mic taking the piss out of a fly-over.
Why don’t they just make the whole football game out of halftime show?
The way the NFL is hemorrhaging viewers, they may want to start considering more reasonable options. Instead of Pepsi and Beyonce: Surge and O-Town. Instead of the Budweiser Clydesdales: the Natty Light ‘Steve from Marketing’s Pet Iguana’.
Time for the NFT Halftime show!
“Oh, and we may also squeeze in some football.”
Are your rowdy friends coming over?
“The Super Bowl Halftime performance has grown to become the most talked about musical event of the year (by whom?) and aggravating a massive live audience…”
Well at least the audience is live. The music isn’t.
I like watching my hometown NFL team play and win, but I hate the NFL. So I hope whatever they try fails and the owners throw Roger Goodell under the bus for it. Not like whoever they hire to replace him will be better, but fuck that guy.
I feel like this is Apple’s contest to win. They have Apple Music and Beats on the music side, and they’re getting into bed with the NFL anyway.
I didn’t see a reason for Pepsi dropping out. I SO hope it’s because the NFL continues to pay rapists and wife beaters millions of dollars.