Nicole Kidman to continue making sure heartbreak feels good as AMC spokesperson
AMC CEO Adam Aron reassured audiences that Kidman would make movies better for another year
Aux News Nicole Kidman
For more than 100 years, people didn’t know what movie theaters were for. Most assumed they were simply outposts for audiences to get their monthly fix of Ryan Reynolds quipping about Colossus’ genitals. The greatest minds in art and science were forced to agree: Movie theaters were primarily spaces for Ryan Reynolds to mug at the camera and say, “Well, that just happened.”
Then something changed. Amid the meme-stock surge of 2021 and emboldened by support on crypto-obsessed Discord channels and Wall Street-minded subreddits, AMC Theatres decided to hire a spokesperson who would define movie theaters once and for all: Nicole Kidman.
In 91 words, Kidman explained that we come to theaters for magic, to laugh, to cry, and to care. Not because we’re getting paid, but rather because we need that, all of us. Despite what they’ll tell you at Warner Bros. Discovery, we go to the movies not just to be entertained but somehow reborn together. “Dazzling images on a huge silverscreen.”
Thankfully, that will continue. In today’s earnings call, AMC CEO Adam Aron announced that the cinematic savior and Academy Award-winning actor signed a contract to remain the spokesperson of the movie theater chain for another year.
The ad, which has galvanized cinephiles and shepherded them to a surprisingly healthy box office this summer, even helped bolster Kidman’s ex-husband’s movie about staying young forever in your big war machine. Kidman’s face appears before every AMC screening of Top Gun: Maverick, which has made more than a billion dollars worldwide. It’s so gracious of her to help her ex out like that. Who knows where that movie would be without Nicole?
But the important thing is that in this time of increased worry over the state of cinema, at AMC, Nicole Kidman will continue to make movies better, that, somehow, heartbreak will still feel good in a place like this.
5 Comments
I’m feeling a heavy layer of sarcasm here and it is absolutely earned. We saw Nope at the cinema last night. This shmaltzy ad, performed by a plastic industry doll, topped off 20 excruciating minutes of trailers. It isn’t magical or reassuring and we both turned to each other and said “Never again” to the cinema experience. The timing of this piece is a weird coincidence. I’ll take it as a sign. There’s your “magic” Nicole.
I love the ad and Nicole’s delivery and her contributions to cinema, I love the trailers before a movie, I love the popcorn that is too buttery and salty, and I love the reactions of strangers in the theatre feeling free to let their guard down and show emotions in public. The cost is the only thing that bums me out, but that makes it even more of a treat when I do attend. I do believe there is some magic in it 🙂
My partner is creeped out by the current Nicole Kidman AMC “magic” promo. Personally I find it – forgive the pun – charming, but hopefully the next one will creep out Mrs. K less.
I try not to go to the big chains, Even AMC’s dine in is just bleh. I’ve gone to Alamo Drafthouse, Flixter Brewhouse, and a local independent. All had good food and service to go with the theater experience, I only go a few times a year, but when I do go, I want it to be nice, comfortable, and with BEER.
I see movies in the theater pretty often cuz of A-List, so I’ve seen this promo a bunch and I have never seen her eyebrows move. She looks back and forth but never up or down and her forehead has not even a hint of a line on it. I don’t know why, but it’s very disconcerting to me.