![Taylor Swift is really going to make us watch this Match.com ad](https://img.pastemagazine.com/wp-content/avuploads/2020/12/15040749/alm9n6n1sapj56jwkbar.jpg)
How badly do you want—nay, need—to hear Taylor Swift’s re-recordings of her back catalog? On a scale of one to “I bought the folklore sweater months ago,” how big of a fan are you, really? That mischievous little vanilla pudding cup Miss Taylor herself would like to challenge that devotion with an endurance test that fully embraces the consumerist nature of your relationship: A Match.com ad written by Ryan Reynolds. If you really want to hear Swift’s re-recording of “Love Story,” you’ll have to sit through an ad first. Or half of one, because it kicks in about halfway through what feels like a feature-length film of a commercial (and one of those where you’re like, this didn’t need to be almost two hours)—and that’s not even the whole deal because the love story in the ad is between Satan and 2020, depicted here as a woman when we all know damn good and well that if 2020 were a person it would be an obnoxious white man, and specifically Eric Trump.
Good for Satan and all, but the real story here is that we should probably keep Ryan Reynolds away from ads, lest we forget the offense that was Rick Moranis’ long-awaited return to the screen in a mobile phone ad. Taylor Swift’s re-record sounds great, though.
15 Comments
There is much I do not understand about this. Is this a commercial? Is it a movie? Is it a music video? Ryan Reynolds, the actor? Match.com still exists? An anthropomorphized year 2020? Is 2020 the girl in the bleachers, or is that role played by Satan? Who’s “cheer captain” – the year 2019? Jesus?And no, I am not curious enough to watch it and find out.
I don’t regret my time watching it.
I don’t regret my time opting to avoid watching it.
I regret my time typing a comment about not watching it.
You’d think a song from Red would have been more appropriate.
Yeah, or the Hail Satan EP
“We Are Never Ever Getting Back Together“ might be the feel good song of 2021
Ryan Reynolds and Taylor Swift, two people who I am sure have never, and in no universe would ever, use Match.com. Interesting.
You’re seriously complaining about a 90-second commercial, hmm. Taika Waititi’s commercial for Coca-Cola was way longer, but everyone seemed to love that.
I always had a sneaking suspicion that Jojo Rabbit was just an especially-long commercial for something.
This sounds like an uncharted level of hell. It’s actually a pretty awesome commercial. One of the best I’ve seen in years. A great way to spend 90 seconds.
Honestly, the only thing I didn’t like about this was the word “LOLsome.”
A G/O Media employee complaining about ads? RIP Irony. We hardly knew ye.
i dunno, i laughed a lot watching it and my partner did too, and our senses of humor don’t usually cross much.