Taylor Swift concert film The Eras Tour has now sold more than $100 million in advance tickets
Taylor Swift's new movie won't be out for another week, but it's already dominating the box office
Aux News The Eras Tour
Having already singlehandedly saved the concepts of music, football, and elaborate, Saw-esque puzzles, Taylor Swift has now set her near-omnipotent gaze on the movie industry. And while we already knew that the public reception to her upcoming concert film, The Eras Tour, was going to be big—having previously smashed the record for single-day advance ticket sales, selling $26 million worth of tickets in its first day of availability last month—the film is now on track to be one of the biggest movies of the year, period.
Specifically, Variety reports that planet-wide advance sales for the film have now crossed the $100 million threshold, with still a week to go before its October 13 release. There’s also strong speculation that Eras might open at more than $100 million in the domestic market alone, which is wildly high for a concert film, and puts it in serious threat of eclipsing Marvel movie Ant-Man And The Wasp: Quantumania in the annual rankings. (It’ll have to climb a bit further to beat Guardians Of The Galaxy Vol. 3, Spider-Man: Across The Spider-Verse, The Super Mario Bros. Movie, and Barbie, which all opened well north of $100 million in the domestic markets.)
The early wins are especially notable for a film created without tapping into the usual studio support system: Swift produced the movie herself, and secured distribution deals directly through theater chains AMC and Cinemark. (Hilariously, the studios themselves have declined to tangle with the movie, with multiple massive companies nudging their planned releases back or forward so as not to directly try to compete with Eras Tour.) Given that the film was reportedly made for a dirt-cheap $10 or $20 million, it’s likely to end up as one of the most profitable movies of the year by a comfortable margin—no wonder, then, that AMC has already locked in an effort to replicate this advance sale by giving a similar treatment to Beyoncé’s just-ended Renaissance World Tour later this year.
8 Comments
I saw a trailer for the Swift concert film ahead of “Stop Making Sense” at an arthouse cinema this weekend. I may have been the youngest person in the theater that day, and I’m about as old as a millennial can be. I wonder how big the Venn diagram is for Stop Making Sense theatergoers and Eras theatergoers.
I took my 10 year-old daughter to see Stop Making Sense and next Friday we’re going to see the Eras tour. I feel like I got the short end of the stick. Stop Making Sense is 89 minutes long. Eras is 2 hours and 45 minutes.So, basically, the Venn Diagram is tween girls whose Gen-Xer dads dragged them to a Talking Heads movie.
Effing hell…everything she touches turns to money. It’s as if we have gods walking the earth.
She’s a commodity re-created in a corporat ‘lab’. Very little about her is real. She might as well be a Barbie Doll! Seriously, her first record label was called “Big Machine Records.” The cookie-baking, friend squad having, millions given away is all character creation. The music is so bland it makes my head hurt. And though I’m not a man, I’d advise any to approach with caution. Who wants to be a record album of disappointement?
And remember, she got to do this because she was rich in the first place. She had the luxury to be able to fuck around and not have a real job so as to focus on become a McSinger.
Yes, her father invested in Big Machine Records.
Good luck topping that, Beyonce.
Just as I religiously avoid Christmas every year I will also avoid Swiftmas. Everyone get all excited, fuss and fight, make plans possibly see them spoilt, overspend, get violent over seating options.
Have fun kids. See you on the other side. Maybe.