It's surprising that no one has done this before, but London band The Crimea are all over the music press and blogosphere today with their announcement that they are giving away their second album, Secrets Of The Witching Hour, as a free download from their website, weeks before its official release. The "up-and-comers"—who were dropped from Warner Music last year after middling sales of their debut—plan to "forego the usual sales revenue in the hope of increasing the band's popularity," which will then allow them to make more money through touring and merch sales. Seriously, why hasn't anyone else thought of this before now? All these column inches could have been yours!