The Golden Globes posted some of their crappiest ratings ever last night
Last night's Golden Globes were the show's lowest-rated in 15 years
Aux News Golden Globes
There have been a lot of questions, over the last few years, about what purpose the Golden Globes serve at this point. Embroiled in controversies about the diversity of its voting membership, its general relevance to the Hollywood ecosystem, and the films and shows it ultimately chooses to reward, the show has increasingly seemed like little more than just another way to get awards show fans watching their TVs for an evening for the benefit of NBC.
And now, not even that, really: THR reports that last night’s Golden Globes broadcast was one of the least-watched in the show’s history, beating out, for NBC, only the 2008 show—which, due to the writer’s strike at the time, was literally just a press conference announcing the winners. They even fell below the last broadcast show, back in 2021, which was filmed mostly remotely. (The Hollywood Foreign Press Association didn’t bother airing the Globes last year because, well, see the first paragraph of this story.)
All told, NBC picked up about 6.25 million viewers last night, down roughly 10 percent from 2021. This, despite there being a number of notable moments from the show, including host Jerrod Carmichael’s fascinating, long-form explanation for why the hell he was hosting the Golden Globes.
To be fair, these problems aren’t necessarily Globes-specific; awards show ratings have been dropping across the board for the last few years, with the Emmys posting some of their lowest ratings ever for their 2022 show. And it doesn’t seem to be reversing, as viewers obviously have about 8 jillion other ways to spend their viewing time that don’t involve tuning in to “event” TV at this point.
Still, it has to be another factor as NBC tries to decide why it’s going to all the work to update the show for the modern era, huh?
16 Comments
Maybe moving a show that’s always on Sundays to a Tuesday wasn’t a great idea.I’m siding with Brendan Fraser anyway.
They had no other choice as they scheduled the show late in the game and all other awards booked the other Sunday dates. I don’t see these ratings as being all that bad once you factor in streaming numbers which should come out in a couple days. Early data showed a 50% increase in those numbers. The heading is just click bait bs IMHO.
I didn’t even notice that but hey yeah the hell. Where was the logic in that move?
i didn’t know it was on until it was 2/3rds over.
I didn’t even know it was on until Jennifer Coolidge’s speech went up on Twitter.
Well AV Club, you did your best to make anyone care. You have failed this awards show.
When you’re down to relying on AV Club to get anyone to care, you’re in a lot of trouble.
Tuesday show starting at 5pm on the West coast did poorly? Shocking. Be interesting who will want to take this show after NBC if this was their last year hosting. Streamers will be interested in it I assume, but I imagine the value to Hollywood is to have their products advertised on a national network.
Having the awards on a Tuesday seems like a strange choice.
The world changed a bit since the Globes last aired. Most notably the NFL adding a week to its regular season. There’s no way NBC was going to give up its most lucrative program (Sunday Night Football) in favor of an award show. Monday was the College Football Championship game, so if the Globes wanted to still be the “first” major awards of the season and have the night all to itself, then it was Tuesday or nothing.
An awards show that took a year off because it was embroiled in scandal came back to broadcast in a non-primetime slot did poorly in the ratings.And water is wet.
I don’t understand why no one is discussing the elephant in the room — the lure of award shows was to see a bunch of famous people you don’t regularly get to see in your home. I don’t need to rush to an awards show to see my favorite famous people when I can open my Instagram on my phone and see what they had for lunch. Has there not been a study or reporting that tracks the rise of social media with the decline in award show ratings?
Well I sure as shit didn’t watch it.
They must really have money to throw out the window if they keep agreeing to broadcast this stuff they must know nobody’s into watching. It’s not even like it’s prestige TV since everyone knows how undiversified and shit is the HFPA.
If they get rid of the Golden Globes, they have to move the Oscars up. The whole point of the Golden Globes is to get people excited about movies that COULD be nominated for an Oscar, while they’re still in theaters.
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