Boldly going where no commercial has gone before, Zachary Quinto and Leonard Nimoy have teamed up for a new Spock-themed Audi ad. After Nimoy beats Quinto in an online 3-D chess game, the two decide to race to the country club (Quinto in a prominently featured Audi) where the loser will buy lunch. Trekkies will appreciate the Wrath Of Khan reference, Nimoy fans will appreciate the “Ballad Of Bilbo Baggins” reference, and everyone will appreciate the Audi’s five–link front suspension. The commercial is pretty charming and even manages to land a nice comedic beat at the end.