B.J. Novak’s public domain headshot is being used to sell ponchos, cologne, face paint, and more
The actor, writer, and director also has an accidental career as a model
TV Features B.J. Novak
B.J. Novak is a multitalented guy, responsible for acting, writing, producing, and directing on shows like the American version of The Office, The Mindy Project, and The Premise. He is also an accidental model for electric razors, rain ponchos, Uruguayan face paint, Swedish cologne, and hair clippers.
Novak revealed his new career in an Instagram story that opens with a lovely photo of his face Photoshopped onto the body of a man wearing a green poncho. “Stay dry today, Los Angeles,” he wrote, letting us wonder how he became a spokes model for the renowned “WET protect” apparel line.
In the second slide, Novak explains that “years ago, someone mistakenly put an image of me on a public domain site and now apparently I am on products all around the world.” Rather than try to get the situation sorted out, he says he’s “too amused to do anything about it.”
Photos showing Novak advertising an electric razor and hair clippers with his conspicuously unshaven face help demonstrate why he’s “amused” enough to let his mug go free, selling items all over the world.
As his Instagram shows, Novak is the ambassador for a Swedish cologne called Encounter and also unwittingly advertises face paint in Uruguay by having his photo coated in national colors for a product that touts itself as ready “to be highly praised and appreciated by consuming [public].”
Sure, he’s no Simu Liu—king of the celebrity stock photo models—but if Novak’s face continues to spread across the world at the rate it has thus far, he could present a real challenge to the throne with only a single image. And, if nothing else, he’ll always know there’s a career as a face paint and cologne model out there for him if the show business work dries up.
[via Entertainment Weekly]
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25 Comments
Gotta say that particular image probably isn’t ideal for selling an electric shaver.
At least not for use on facial hair.
I honestly thought BJ Novak and Bob Novak from CNN’s erstwhile “Crossfire” program were the same person
I encountered Bob Novak once, and he was a bitter little goblin of a man, which is weird because you think of right-wingers as such cheerful care-free people.
Hee hee ha ha.
Damn, why is so difficult to write out laughter.
Ho. Ha. Hee.
Anyway, you made me, a bitter angry goblin of a man who oddly is left wing, laugh.
Who?
Him?
Is he funny or something?
I wonder if he’s ever been used to sell MayonEggs.
He could, but really, MayonEggs sell themselves.
My wife, Eleanor.
Excellent.
I like how the AVClub can have articles on fairly niche musical artists and act as if everyone should be acutely aware of their entire deal, but an article about a guy who wrote and starred in a very popular, very long running sitcom that is consistently a streaming darling? Yeah sure who’s that.I mean, at least AVClub listed his credits and explained who he is in the intro paragraph.
It’s as BJ as the nose on Plain’s face.
How about dildos? Would you buy a dildo with his face on it?
He may need to move it on occasion
hey . . . who doesn’t?
For a guy named BJ, it could work.
should work
On the package or on the item itself?
Both damnit!
He’s the perfect face for a meth factory.
More interesting than The Premise.
Does anyone really want to smell like BJ Novak?
Well, fair play for having some fun with it, I suppose.