![Bruce Campbell gets spicy](https://img.pastemagazine.com/wp-content/avuploads/2007/05/15034706/fz54jzowlpvmlsusttq1.jpg)
On the heels of Bruce Campbell's cameo in Spider-Man 3—the only comedic moment of the film that actually worked—the b-movie king appears in a brand-new commercial for Old Spice, and gives the torch-song treatment to Duran Duran's "Hungry Like The Wolf" (as only Bruce Campbell could). Hmm, maybe smelling like your alcoholic grandpa is cooler than you thought…