Lindsay Lohan and Pepsi have combined forces to make “Pilk” a thing
A Christmas commercial starring Lohan has led to TikTokers drinking Pepsi mixed with milk
Film Features Lindsay Lohan
Lindsay Lohan, former film star and current lead actor in Netflix’s latest Hallmark-style Christmas movie, will help just about anyone advertise their products and services. She has, to wit, appeared as a spokesperson for conference call apps and a site called Lawyer.com, promoted laxative tea on Instagram, and drawn the wrath of furries while showing off a dog avatar NFT between spending time offering video commissions on Cameo.
Now she’s selling the internet on a concoction dubbed “Pilk” as part of a holiday ad campaign by Pepsi.
The commercial sees fellow corporate shill Santa Claus creeping around Lohan’s dark, festively decorated home and pouring a can of Pepsi into a glass of milk. The actor, tip-toeing through her house while wearing a Santa hat and searching for a possible intruder, enters her living room to find the drink waiting on a table. She takes a sip, looks around herself in amazement, and states: “That is one dirty soda, Santa.” We’re told, through voiceover and an image of the drink, that this holiday delight is called “Pilk and cookies.”
As Insider’s Kieran Press-Reynolds writes, Pilk has been around for a while, popping up in internet discussions as “dirty soda” in the past and enjoying mainstream popularity in India and Pakistan as “doodh soda,” a drink made from mixing “various sodas with milk.”
This new level of notoriety stems from the Lohan ad. It “became a TikTok trend in the last week following [the] Pepsi advertisement,” with hashtags leading to videos of people making or talking about the drink racking up “a cumulative 40 million views on the platform.”
@pepsi We saw @lindsaylohan having #PilkandCookies so we had PilkandCookies. 👀
Pepsi’s own TikTok contribution is a clip that sees Lohan mixing a Pilk in a Santa costume. The commercial manages to imply a level of sexual tension to the combination of dairy and soda, the actor remarking “nice” and then “ooo, naughty” as she pours. With nearly two million people having seen the ad, TikTok is now flooded with videos of users trying the drink for themselves.
@mythicalkitchen This is how to make Pepsi Milk Cheese…. sorry. #TikTokTaughtMe #TikTokPartner #fyp #foryou #pepsimilk #pilk #cheese
Most of these posts are exactly what you’d expect. People, with or without voice filters activated, show themselves mixing up a Pilk, taking a sip, and then declaring it good or not good. (The results are pretty mixed.) There are also more adventurous souls, like the guy who filmed the creation of Pilk cheese, among the many now convinced to buy and help advertise Pepsi.
While making Pilk a thing is a better look than defending—and appealing to the world to stop “bullying”—Donald Trump or attempting to kidnap homeless people in Russia, it’s still an indication that a few more volts need to be applied to Lohan’s film career before she can go back to making money the traditional way. To that end, and for the sake of no further Pilk ads, we implore Disney to just go ahead and offer her a role in the MCU.
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17 Comments
I’d rather have Pegnog
“Pegnog” is what my wife and I call a certain Christmas Eve tradition we have after the kids go to bed.
Your complete lack of wit is not just for crappy walking dead reviews?
I think the Brits enjoy a mug of hot Povril.
This article reads quite passive agressively towards Lohan for some reason? lol let the woman get her paychecks in peace for once.
Another ‘pilk’ article and still NO mention of the show Laverne & Shirley?
It makes me want to cry into my Boo Boo Kitty.
I came here to post exactly this. I keep seeing mentions and no mention of Laverne or how it wasn’t new when Penny Marshall did it.
When Shirley moved out, Lavern was looking for a new roomate and found one that seemed perfectly compatible (also played by Penny Marshall) until the potential roomate drank a milk and Coke and Laverne was disgusted. I have unfortantely been unable to find a clip of this online.
As Insider’s Kieran Press-Reynolds writes, Pilk has been around for a while, popping up in internet discussions as “dirty soda” in the past and enjoying mainstream popularity in India and Pakistan as “doodh soda,” a drink made from mixing “various sodas with milk.” Kieran must be about 22 years old.Laverne & Shirley say “Hi” btw…
I want a remake of ‘Temple of Doom’ where instead of monkey brains, the group are offered a glass of Pilk. Willie’s disgusted reaction remains the same.
Schlemiel, schlemozzle, robbing Penny Marshall, incorporated.
It sounds foul, but I guess we drink Spiders and that’s icecream and soft drink so it’s not so different?
Everything old is new again.
Huh. With the right ratio that doesn’t sound too bad. Not too far removed, conceptually, from italian cream soda, or an ice cream float. And presumably a bit less indulgent than either. I don’t think I’m itching to try it, though.
Her face is really unsettling.
Milk and cola. Or rather cola with half and half or light cream is divine.I don’t know why more people don’t think, “Yum!” Seriously, if you’ve ever enjoyed an ice cream soda or a root beer float; the best part is when you drink the melted ice cream remnants mixed with super cold and still slightly bubbly soda! Using heavier fat dairy lends much more luscious drink.I do have to try Pegnog, though!