New logo suggests Dreamworks still weirdly proud to be the Boss Baby studio
A new 32-second production logo wants to remind you of all your favorite Dreamworks projects, and also the other ones
Aux News DreamWorks
Asserting—against all odds!—that they are still very much proud to be the studio behind two Boss Baby films, two Boss Baby TV shows, multiple Boss Baby short films and TV specials, and, indirectly, the “Chronology” section of the Boss Baby media franchise’s personal Wikipedia page, which lays out the timeline of all of the above, Dreamworks released a new production logo for itself this week that asserts, boldly, that, “Yep, we’re the Boss Baby ones.”
Admittedly, the new 32-second logo sequence is not solely focused on Alec Baldwin as a baby who is a businessman (because he drinks magical milk that keeps him as a hyper-intelligent, business-minded baby): It runs through many of Dreamworks’ more lucrative and/or recent projects, including The Bad Guys, Kung-Fu Panda, How To Train Your Dragon, Trolls, and, of course, Shrek—the latter, fittingly, since this whole thing is set to run in front of the upcoming Puss In Boots movie, The Last Wish, a spin-off of the Mike Myers-starring franchise.
People have been having a good-for-the-internet time making fun of this thing this week, obviously, mocking a quite long intro video that feels decidedly like it’s about cheering the idea of having intellectual property for the sake of having intellectual property. (It doesn’t help that the regular, understated Dreamworks logo is one of the best in the business, and now we have to watch the fishing kid get winked at by TBB.) Of course, it’s also not like this little self-celebration is meaningfully different than Disney and Marvel’s own efforts to codify the brand above all else with similar pre-movie displays But at least those movies are demonstrably not—regardless of your feelings on the MCU, the recent crop of Star Wars films, etc.—The Boss Baby.
Puss In Boots: The Last Wish arrives in theaters on December 21.
62 Comments
Where’s the gang from Shark Tale at?(But also, kinda surprised they went with the likes The Bad Guys and Boss Baby over Madagascar)
Man, every time I manage to forget about the movie Shark Tale someone has to remind me it exists ಠ_ಠ
The last Madagascar was 2012. A lot of kids might not even recognize it.
The circus afro bit transcends all generational barriers.
They were actively making a spin-off until this year. They’re still milking it.
This remains the greatest sequence Dreamworks has yet produced. Not only that, but it beats the Katy Perry video too.
Holy crap, that was awesome…never watched this sequel, but I’m still surprised something so incredible was in it.
I *love* Madagascar 3 but I refute your claim.The Holding Out for a Hero sequence in Shrek 2 is the epitome of all that cinema as a visual and aural medium can achieve.
Or Penguins of Madagascar, which is their best movie aside from How to Train Your Dragon.
Quite possibly the greatest Special Forces team ever put on screen.
Rico! Situation report!
Maybe a residual that Penguins of Madagascar lost them so much money, they nearly went bankrupt and had to latch onto Universal to stay alive. I wouldn’t want to be reminded of that IP either!
I’ve never seen Shark Tale but isn’t that them in the car right at the beginning? Or do they have multiple shark movies?
No, the shark is from their recent film The Bad Guys.
yet no Megamind
What, no nod to Antz?
They’re there. Just hard to see.
What are they!!? Antz for Ants ?!?
I wonder if – given a similar kind of project and only so many titles to pull from – Pixar would omit A Bug’s Life. It’s a great movie, but seemingly the red-headed step child of their catalog.
I thought that was The Good Dinosaur. Nobody seems to remember that, even though it got mostly positive reviews. A Bug’s Life is memorable if for nothing else that it was such an early Pixar movie from the days when every Pixar movie was a big deal as they were the animation studio that could do no wrong (probably Cars was the first one that was wasn’t a critical darling).
I finally saw Good Dinosaur a few years back.
I found it hateful – and I mean that in the sense that it angered me and was actively distasteful. Unpleasant, miserable, ugly movie – Cars 2 finally dethroned as the inarguable worst thing Pixar has ever done, and movie has Larry the Cable Guy making tired, borderline-racist jokes about foreigners.
(I feel like Incredibles 2 is their worst movie, but that’s only because it’s a big fat disappointment, an utterly mediocre film contains no character growth, none of the charm of verve of the original, and has the gall to take Jack Jack Attack – a flawless short film – and stuff it into the movie stretched to at least twice its length.
But for all my personal animosity towards it it’s not actually a bad movie. Just a mediocre one. A uninspired sequel that takes no risks and does nothing new.)
The Good Dinosaur is literally a movie for babies and kids younger than 8. Go see somebody for your anger issues.
But it’s not a good movie for babies and young kids. It’s bizarrely violent and dark. As a parent I’d be furious taking a kid to that film, it’s a goddamn creepy movie.
Depends — if they did it Marvel style, they could probably fit them all in. Bug’s Life is kind of their forgotten movie, though.
It’s because A Bug’s Life is the only non-original story Pixar has ever done. It’s an adaption of The Seven Samurai and is not subtle about it.
I dunno… they had no qualms making Cars a franchise despite the first movie being a pretty direct rip of Doc Hollywood.
I don’t know what Pixar thinks but Animal Kingdom has a central attraction based on it. I think it’s more likely they’d ditch it for Spacey’s association with it.Also, I feel like Onward is the truly forgotten Pixar, though I really liked it.
I’m starting to think no one who authors these snarky articles watched the first Boss Baby, because of all the films in the new montage, it’s not the worst franchise. Hell, while I adore Shrek 2, the first one doesn’t age particularly well, and the third and fourth film are awful.
Admittedly, the new 32-second logo sequence is not solely focused on Alec Baldwin as a baby who is a businessman (because he drinks magical milk that keeps him as a hyper-intelligent, business-minded baby)…
There’s an actual premise to The Boss Baby? I was always under the assumption they put absolutely zero thought into that movie.
It actually has a lot of world-building but could also be interpreted as the story of an over-imaginative kid dealing with sibling rivalry when the new baby comes home. The Netflix show and sequel get rid of that ambiguity, of course, but the original movie is mildly thoughtful. Good god, I can’t believe I’ve become the person who defends the merits of Boss Baby, but I guess that’s my lot in life.
I watched that movie and while I wouldn’t necessarily “recommend” it, it’s not bad. It’s weird and well made enough to be entertaining. I think it would be a good movie to cover on the How Did This Get Made podcast because I was asking myself that the entire time.
I literally just finished re-watching Megamind for the first time probably since it came out – I remember liking it then as a more adult-oriented CGI flick (not necessarily just a kids flick with secret boner jokes laced throughout), and I think it still holds up in that regard. I get why it didn’t maybe leave a lasting impression (kids weren’t rushing to buy Minion figures because they appreciated the homage to 1953’s ‘Robot Monster’), but it’s also kind of a shame that they have generally buried it in favor of, well… crap like The Boss Baby.
… shit, that character IS a tribute to Robot Monster. God… damn it…
Oh, it left a lasting impression, at least in certain corners of the internet. On Tumblr there’s basically no superhero film that’s more revered. Megamind seems to have gotten better with age; as superhero films have taken over Hollywood it feels more and more timely even though it came out 12 years ago.And actually it was recently announced that Megamind will get a sequel TV series, so you would think they’d stick him in the new logo since he’s a franchise now.
We saw Megamind in theaters with my oldest son and never understood the hate. As far as Dreamworks goes, it’s a lot better then most of their output.
The issue is that now that those execs and producers are so old now, they don’t want to put in the effort in creating new franchises.
So, they don’t think “maybe Boss Baby will be good”…
It’s more like “It HAS to be good, and we’ll keep dumping all the money we can to make it good!”
It’s weird how the Twitter take seems to be LOOK HOW MARVEL RUINED PRODUCTION HOUSE LOGOS!!! wtf
I mean, they did, so…
Did they or did other studios just not get what they were doing. It makes sense for Marvel movies to have a logo that express the interconnected nature of the moviesNo one needs to know that Shrek and Toothless were made by the same people
“It makes sense for Marvel movies to have a logo that express the interconnected nature of the movies”
Why?
But… they didn’t make anyone do anything. Others chose to copycat them in the most superficial way possible.
Which is exactly what is wrongheaded about any “X ruined Y” thinkpiece. Is no one supposed to do anything new because it might get copied ad naseum?
You know what? Boss Baby is fine. Even the Netflix show is fine. My kids made their way through it while schools were shut down and somehow it didn’t make my brain melt (too much).
Boss Baby was nominated for an Oscar people forget
Trust me, in the animation community, people remember. And they are not happy.
That is a long logo opener.
It’s about the same length as the Marvel Studios logo, but for some reason it feels longer.
Maybe because it’s not very well edited, and needs updated theme music by John Williams, who composed the original.
Shout out to Monsters VS Aliens too. They also did a spin-off cartoon. Shoulda kept going – imagine all the kink they could have kept pouring into this. Giant Women, Slime Guy, Mad Scientist Restraints … that’s half the content of DeviantArt right there.
Never seen Monsters v. Aliens but I have always been appreciative of the lead’s cool white hair on the poster.
Monsters v. Aliens was the courtroom drama follow-up that was loosely based on A Time to Kill
I really liked Monsters vs Aliens, it had a manic energy the likes of Emperor’s New Groove that rarely translates to those CGI animations (I think Turning Red and Meet the Robinsons are the only ones that do).
MvA was fun although I never felt the need to go back to it (unlike, say, HTTYD or KFP), but I still say “SUUUUUSAAANN!” all the time.
I mean Boss baby was nominated for an oscar people forget that.
No Megamind. This thing is a disgrace on every level.
Movie nerds will never go with what mainstream actually like. Minions, this, etc.
We complain too much as a society.
Came here to say this, but I am in year two of being banished into the greys.
Oh, stop complaining.
Man, they’re really socking it to that Boss Baby guy again. He must work there or something.
you guys promote stuff on the same level several times a day, shrug
Yeah, why would they show any pride in a hugely successful film that spawned a film sequel and two TV series.
They should definitely hide their light in a bushel basket. That’s how the saying goes, right?