Moviegoers say “yep” to Jordan Peele’s Nope at the weekend box office

Jordan Peele's sci-fi horror movie doubled the weekly take of Thor: Love And Thunder

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Moviegoers say “yep” to Jordan Peele’s Nope at the weekend box office
Nope Photo: Universal

Jordan Peele’s Nope opened in theaters this weekend and pretty easily won the top spot at the box office, solidifying Peele’s status as the greatest horror director of all time (we’re being facetious on purpose, it’s a reference to a thing). The movie, which is kind of about movies and who makes movies and who gets swallowed up by the machine when movies get made, made $44 million in its debut, doubling what Thor: Love And Thunder made in second place despite playing in 600 or so fewer theaters.

Thor has made $276 million after three weeks, which is a hair less than what Minions: The Rise Of Gru has made after four (that probably says more about Minions doing well than Thor doing poorly, but who knows). Minions came in third this week with $17 million, followed by last week’s most high-profile newcomer Where The Crawdads Sing with $10 million (it’s at $38 million after two weeks).

In fifth place is something called Top Gun: Maverick, which has made $635 million in its nine weeks on the charts, and it’s the last one that made over $10 million this week. The final five films are Elvis, Paws Of Fury: The Legend Of Hank, The Black Phone, Jurassic World Dominion, and Mrs. Harris Goes To Paris. Of those, Dominion is the only one that has made real money, sitting at $365 million total after seven weeks, which makes it the fourth highest-grossing film of the year. So if you don’t like superhero movies, at least there will always be legacy sequels in theaters.

The full top 10 list is repeated below, and it comes from Box Office Mojo.

  • Nope
  • Thor: Love And Thunder
  • Minions: The Rise Of Gru
  • Where The Crawdads Sing
  • Top Gun: Maverick
  • Elvis
  • Paws Of Fury: The Legend Of Hank
  • The Black Phone
  • Jurassic World Dominion
  • Mrs. Harris Goes To Paris

36 Comments

  • lmh325-av says:

    I get why this is being reported this way, but Thor is crossing the $600 million mark this weekend globally and did so without a Chinese release. Trying to force the narrative that it’s a major flop especially in the current theatrical atmosphere.

    • drkschtz-av says:

      Isn’t every number above the plain US box office numbers? What looks especially sneaky about reporting Thor that way?

      • lmh325-av says:

        There has been an ongoing narrative that the MCU movies are suddenly in crises – The same was said of the drop off for Thor last week. My point was just that when something has already made over half a billion with the Chinese market, it’s probably doing okay.

      • crinosil-av says:

        yea… Thor made $144M its opening weekend… more that 3X Nope… but it did cost more to make  $68M vs $250M…  but its not as though movie ticket prices change by production costs… more eyes on Thor its opening weekend than Nope is likely to get for its whole production run.

    • batista_thumbs_up-av says:

      Esp since at $600 million, that’s around the break-even point for the movie, so even if it doesn’t climb much higher, no one’s head will roll over it. L&T in any case should land somewhere close to Ragnarok’s domestic take, which is pretty good considering The Dark World 11 years ago took in a meek $209 million domestic (which L&T beat in 9 days) and really threw in doubt on how viable solo Thor movies could be.

      • lmh325-av says:

        I’m saying this in about 9,000 comments lol, but the lack of China is relevant to total grosses for Thor (and all MCU movies that have been released since Covid).

    • hughass-av says:

      let’s be honest here. internally they expected thor to make a billion. anything under that IS considered a flop.

      • lmh325-av says:

        Without China, none of them have crossed a billion. No China releases at this point for any of the MCU movies being released right now.

    • akabrownbear-av says:

      I dunno. Dr. Strange in the Multiverse of Madness, which came out pretty recently, has made $411m in the US and Canada and was above $300m after its first two weeks. Maybe you could argue that it benefited from following up Spider-Man: No Way Home but I’d counter that Thor: Love and Thunder should have benefited from the goodwill from Thor’s last few appearances which were all well-received.I wouldn’t call the movie a flop by any means but I would bet the honchos at Marvel are at least a little disappointed by the gross and the reception. Would also note that box office grosses stagnating while critical reception drops is usually a sign that changes are going to come. Was the same situation that caused Sony to abandom TASM franchise and work out a deal with Marvel.

    • beertown-av says:

      It’s a narrative that an obnoxious but not-at-all surprising number of online fanboys would love to push, as well. Too woke, too gay, too agenda-driven, etc. God I wish the internet could be taken away for an entire school year, just so they could accidentally say their little talking points in class and get a nice “shut the fuck up, nerd” from a helpful bully or something. Really just iron out those kinks before they go on to higher learning and become actual people.

      • akabrownbear-av says:

        I don’t really understand how there is much of a debate here at all. If you understand how corporate finance functions work, you know that Disney had forecasts for how they expected this movie to do and are measuring its success off of that. We don’t know what their forecast is but it would be fair to assume they would expect something similar to Dr. Strange in the Multiverse of Madness which came out under the exact same theatrical atmosphere and also had no release in China (like every Phase 4 movie).Thor: Love and Thunder is going to finish well short of the gross made by Dr. Strange in the Multiverse of Madness while having a higher budget. And the critical response was a considerable step back from the previous Thor movie as well. There really shouldn’t be a question about whether Disney is disappointed by how it did – they almost certainly will be.The movie is obviously not an outright flop – it’s going to make money. But not making as much money as forecast would be considered bad by every company in the world. It’s frankly stunning to me that people think the movie just breaking even is going to be seen as good enough. 

    • pete-worst-av says:

      But that’s what the idiot children want to read! You know, for the memes!Society is doomed.

    • marlobrandon-av says:

      Thank you for saying this. I’m so sick of this forced narrative. It’s as if some people are trying to will it into existence. There was an Esquire article this week about the “Marvel flop era.” Flops! An entire era, no less!!!

      • lmh325-av says:

        Flopping to half a billion dollars.I mean, I do genuinely think the reason the current run looks weak financially is the lack of Chinese releases. I mean the fact that MoM made almost a billion WITHOUT China is pretty impressive.

    • idksomeguy-av says:

      No one is saying it’s a flop, but it’s barely a modest success when factoring in its marketing budget. We’re just being realistic. 

      • lmh325-av says:

        Right, while ignoring the fact that the underperformance of Marvel and many other movies right now is very much attributable to the lack of Chinese releases which is where historically, they made a lot of their money.

    • adamtrevorjackson-av says:

      i don’t think anything in the article suggests it’s a major flop? they mention it’s in 600 more theatres and made less money, which is just a fact, and they also go out of their way to say ‘that probably says more about Minions doing well than Thor doing poorly’. and i mean, this is an article about the number one movie at the box office, which is nope, not an article about how much money thor has made. and going by the abundance of mcu articles that get posted weekly, i’m sure there will be a ‘thor crosses 600 million dollar at box office’ newswire in like 4 hours.and to your point about china, i don’t think any mcu movie has come out in china since endgame, so that’s not really notable either.

  • yellowfoot-av says:

    Can you be facetious by accident, Sam? I’m asking snidely on purpose.

  • dirtside-av says:

    I think we need a new metric: number of top-10 releases that have a colon in the title. This week there’s 4. That seems like a lot.

  • kinjacaffeinespider-av says:

    Huh?

  • batista_thumbs_up-av says:

    Might need some verification, but Universal also touting this is the biggest non-IP opening weekend since, well, the previous Jordan Peele film.Really enjoyed “Nope”, lot of fun with an effective twist and some surprisingly fantastic visuals effects. It’s always fun to be in a movie where everyone simultaneously jumps at a scare then a wave of collective giggles for jumping.

  • mackyart-av says:

    Correct me if I’m wrong, but isn’t Elvis also “making real money”? I’ve been surprised at how well its stayed in online discourse as well as the box office numbers domestic and international.

    I was expecting articles about it being a major studio loss by now.

    • adamtrevorjackson-av says:

      it’s doing really solidly. hollywood accounting is what it is so i can’t really account for if it’s making ‘real money’ or not, but people are definitely seeing it.

  • idksomeguy-av says:

    Everyone who claimed Thor would take down Maverick as the year’s highest grossing movie is being awfully quiet now. 

  • noah1991-av says:

    While not a “flop” by any means, Thor underperformed, and clearly has no legs, as it’s been dropping by huge amounts weekend over weekend. But Nope is still not exactly a slam-dunk, either.It’s a much more expensive movie than Us, which opened to $71 million, and the projection for Nope’s opening weekend was $50 million, so at $44 million, it underperformed, even while being the only major movie to open this weekend.The audience tracking scores were also not as great as you’d want, which makes me wonder what its box office will look like going forward.

  • docprof-av says:

    Thor has made $276 million after three weeks, which is a hair less than what Minions: The Rise Of Gru has made after four (that probably says more about Minions doing well than Thor doing poorly, but who knows)I’m sorry but how is a huge movie that has been out for three weeks having made slightly less money than another huge movie that has been out for four weeks anything at all? Marvel and Minions are both gigantically successful movie franchises.

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