One of the longest standing traditions in pro wrestling is the gimmick. The term itself is practically meaningless—a multipurpose piece of industry lingo that’s primarily used in place of the word “character”—yet a gimmick often determines a performer’s fate. A compelling gimmick can be enough to keep a mediocre wrestler afloat, but a limp idea can drag down even a great wrestler. In this Inventory, we salute wrestlers who fought their way to success or acclaim but, at one point in their career, had the misfortune of inhabiting a truly terrible persona.
