What does Sesame Street do to stay relevant?

Aux Features Expert Witness

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With almost 48 seasons and more than 4,400 episodes aired, Sesame Street is as much an institution as any other show on television. Like anything with this kind of longevity, the people behind Sesame Street have had to deal with changing times. Kids these days are growing up using smartphones and social media, and expect more interactivity in their education. Meanwhile, parents have endless access to kid-friendly content from YouTube and various streaming platforms. So how does Sesame Street compete in 2018? We spoke with producers Benjamin Lehmann, Justin Simonich, Ian Chernichaw, and senior director of content at the Sesame Workshop Autumn Zitani to find out.

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