Japanese women in self-isolation coin new word for "online drinking"

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Japanese women in self-isolation coin new word for "online drinking"
Photo: Mike Pont

What to do for fun during this period of quarantine and self-isolation is quickly becoming a very pressing issue for people all over the globe. Lists of video games to play and movies and TV shows to watch have already started circulating on social media as people prepare to settle into their apartments filled with food, water, and disinfectant wipes for the foreseeable future. But these forms of entertainment will only get you so far. Eventually, you’ll find yourself hankering for some social interaction, even if it’s just some dull conversation over a beer in a dimly lit room. That’s when it’s time for on-nomi.

On-nomi or “online drinking” is a new Japanese word that describes the latest craze among self-isolated middle-aged women in Japan, according to this new piece from Vice. Using the teleconferencing app Zoom, these women are gathering in groups of ten or more, cracking open a few cold ones, and commiserating over their shared boredom and coronavirus fears all from the safety of their own homes. With just a few clicks and handy six-pack, your boring conference call and post-work happy hour can all take place on the same screen.

So, if you’re finding yourself experiencing some extreme FOMO or just want to make it less depressing that you’re drinking alone on your couch for the fifth night in a row, try reaching out to a few friends and getting a digital rager going on your favorite video conferencing app. Just avoid trying to aggressively cheers your webcam. We imagine that would end badly.

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31 Comments

  • alliterator85-av says:

    With a smartphone and some wi-fi, all drinking is online drinking. Never drink alone again! I have all my friensss on twitzler to tak toooooooo

  • penguin23-av says:

    I love these women! Go on ya and have one for me. 

    • bcfred-av says:

      Nice touch that they’re all drinking Corona (which I didn’t even know was available in Japan).

      • websterthedictionary-av says:

        Japan has a robust alcohol import culture; there’s a markup, but it’s not too difficult to find international booze-ahol. The real surprise is that they’re drinking Corona instead of, y’know, something good.

      • igotlickfootagain-av says:

        Some groan-inducing, obvious jokes transcend culture.

  • modusoperandi0-av says:

    “Tell us, Elder, what was it like?”“What was what like, children?”“You know! The Boom Boom!”“Ah…gather ‘round, and I’ll tell you of the Boom Boom.”“Hurray!”{lengthy pause}
    “Well?”“Oh. Uh, it was pretty much like now, except everyone was drunk and on the internet.”*.
    [stinger]
    * “That’s exactly like now!”

  • brontosaurian-av says:

    Finland has been all about this for a while now, although sans the friends part – 
    KALSARIKÄNNITThe feeling when you are going to get drunk home alone in your underwear – with no intention of going out.

    • dremiliolizardo-av says:

      I just call that “Thursday.” Of course, that makes it weird when it happens Monday, Tuesday, Wednesday, and Friday.

    • mifrochi-av says:

      I encountered that word not long ago and asked a Finnish friend about it – he said that it has the kind of dark overtone that you’d expect. He said that if someone is getting “underwear wasted,” it implies that they don’t want company and don’t care what they’re drinking, they just want to be drunk. He also told me one time that when he moved away from Finland, he learned that people generally laugh instead of saying, “That’s funny” in a neutral tone. He’s delightful. 

    • nilus-av says:

      Funny I just call that “My 20s”. Now that I’m married and have kids, I need a words for the act of installing a super powerful exhaust fan in your master bathroom so you can hide in there from your family to smoke weed and watch YouTube video. 

    • igotlickfootagain-av says:

      Well, look at those hoity-toity Finns, wearing underpants!

  • martianlaw-av says:

    This is so unfair. How am I supposed to regale them with stories about my Fantasy Football team if they won’t let me into their club?

  • binder88-av says:

    So, when I do it it’s a “problem”, but when Japanese women do it it’s somehow cool or kawai or whatever-the-fuck?

  • franknstein-av says:
  • misscast-av says:

    This self-isolating middle-aged woman has been Skype cocktailing for years, never needed a pandemic excuse.

  • dremiliolizardo-av says:

    Hey, I have plenty of booze and I know I’ve got an old web cam around here somewhere….

  • precognitions-av says:

    this is a great idea because it removes the one part of going out to drink with friends that i hate – the part where you have to go out.

  • uyarndog-av says:

    I love this idea! Only…ditch the whole social interaction piece of it. And the video streaming.

  • steve-o-reborn-av says:

    Yeah, get the floaty chairs ready, ‘cause Society ain’t comin’ back from this one.

  • igotlickfootagain-av says:

    But how do you make a drunken pass at your friend that you’ll live to regret for the remainder of your relationship with them?

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